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~person:"Dimofte, Claudiu V."
~person:"Gammoh, Bashar S."
~subject:"Corporate culture"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Corporate culture
USA
Brand image
10
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9
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8
Konsumentenverhalten
8
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3
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2008
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Article in journal
Aufsatz in Zeitschrift
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English
8
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Dimofte, Claudiu V.
Gammoh, Bashar S.
Balmer, John M. T.
12
Melewar, T. C.
9
Baumgarth, Carsten
6
Urde, Mats
6
Bronnenberg, Bart J.
5
Christodoulides, George
5
Petty, Ross D.
5
Balmer, John M.T.
4
Bennett, Gregg
4
Buil, Isabel
4
Burmann, Christoph
4
De Chernatony, Leslie
4
Flynn, Leisa Reinecke
4
Fournier, Susan
4
Gupta, Suraksha
4
Ind, Nicholas
4
Laroche, Michel
4
Miller, Darryl W.
4
Roper, Stuart
4
Schroeder, Jonathan E.
4
Seo, Yuri
4
Walsh, Patrick
4
Abratt, Russell
3
Bagozzi, Richard P.
3
Bardhi, Fleura
3
Berthon, Pierre R.
3
Biraghi, Silvia
3
Calantone, Roger J.
3
Chintagunta, Pradeep K.
3
Coulter, Robin A.
3
Dubé, Jean-Pierre
3
Ferreira, Mauricio
3
Friedman, Monroe
3
Gambetti, Rossella C.
3
Goldsmith, Ronald E.
3
Hatch, Mary Jo
3
Iglesias, Oriol
3
Johansson, Johny K.
3
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Journal of international marketing
2
American journal of business : applying research to practice ; AJB
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of customer behaviour
1
The journal of personal selling & sales management : JPSSM
1
The journal of product & brand management
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ECONIS (ZBW)
8
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1
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8
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8
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date (oldest first)
1
Antecedents and consequences of salesperson identification with the brand and company
Gammoh, Bashar S.
;
Mallin, Michael L.
;
Pullins, Ellen
- In:
The journal of personal selling & sales management : JPSSM
34
(
2014
)
1
,
pp. 3-18
Persistent link: https://www.econbiz.de/10010338160
Saved in:
2
The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
Saved in:
3
Global brands in the United States : how consumer ethnicity mediates the global brand effect
Dimofte, Claudiu V.
;
Johansson, Johny K.
;
Bagozzi, …
- In:
Journal of international marketing
18
(
2010
)
3
,
pp. 81-106
Persistent link: https://www.econbiz.de/10008658032
Saved in:
4
Alliance competence : the moderating role of valence of alliance experience
Gammoh, Bashar S.
;
Voss, Kevin E.
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 964-986
Persistent link: https://www.econbiz.de/10009763940
Saved in:
5
Predicting the effectiveness of celebrity endorsements using the balance theory
Roy, Subhadip
;
Gammoh, Bashar S.
;
Koh, Anthony C.
- In:
Journal of customer behaviour
11
(
2012
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10009563574
Saved in:
6
Consumer evaluation of continuous and discontinuous innovation : the effects of brand equity and product category knowledge
Gammoh, Bashar S.
;
Voss, Kevin E.
;
Skiver, Ryan
- In:
American journal of business : applying research to …
26
(
2011
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10009407625
Saved in:
7
Multiple brand alliances : a portofolio diversification perspective
Gammoh, Bashar S.
;
Voss, Kevin E.
;
Fang, Xiang
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 27-33
Persistent link: https://www.econbiz.de/10003963595
Saved in:
8
Cognitive and affective reactions of US consumers to global brands
Dimofte, Claudiu V.
;
Johansson, Johny K.
;
Ronkainen, …
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 113-135
Persistent link: https://www.econbiz.de/10003813593
Saved in:
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