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~person:"Dolen, Willemijn M. van"
~person:"Garay Tamajón, Luis Alfonso"
~person:"Guzman, Francisco"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand image"
~subject:"Complaint management"
~subject:"Online retailing"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Brand image
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Online retailing
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Internet marketing
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Brand management
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Dolen, Willemijn M. van
Garay Tamajón, Luis Alfonso
Guzman, Francisco
Loureiro, Sandra Maria Correia
Law, Chun Hung Roberts
12
Dwivedi, Yogesh Kumar
9
Hajli, Nick
9
Rita, Paulo
8
Kumar, Vikas
7
Hollebeek, Linda D.
6
Kumar, Jitender
6
Liang, Sai
6
Schivinski, Bruno
6
Ye, Qiang
6
Akram, Umair
5
Aslam, Wajeeha
5
Filieri, Raffaele
5
Liébana-Cabanillas, Francisco
5
Wallace, Elaine
5
Agnihotri, Durgesh
4
Becker, Kip
4
Bilgihan, Anil
4
Decker, Reinhold
4
Farhat, Kashif
4
Fernandes, Teresa
4
Grégoire, Yany
4
Gu, Bin
4
Hu, Nan
4
Kian Yeik Koay
4
Kulshreshtha, Kushagra
4
Kunkel, Thilo
4
Lin, Zhangxi
4
Liu, Xianwei
4
Martinez, Luis F.
4
Oestreicher-Singer, Gal
4
Pauwels, Koen
4
Rana, Nripendra P.
4
Ranfagni, Silvia
4
Sashittal, Hemant Chaitanya
4
Schuckert, Markus
4
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The journal of product & brand management
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of business performance management
1
International journal of electronic commerce : IJEC
1
International journal of event and festival management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Psychology & marketing
1
The journal of brand management : an international journal
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
20
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1
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
2
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
3
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
4
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
5
User engagement in festival virtual brand communities : the cases of Sónar and Primavera Sound (Barcelona)
Garay Tamajón, Luis Alfonso
;
Pérez, Soledad Morales
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 300-327
Persistent link: https://www.econbiz.de/10012201355
Saved in:
6
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
7
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
8
#Visitspain : breaking down affective and cognitive attributes in the social media construction of the tourist destination image
Garay Tamajón, Luis Alfonso
- In:
Tourism management perspectives : TMP
32
(
2019
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012128963
Saved in:
9
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
10
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
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