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~person:"Dolen, Willemijn M. van"
~person:"Guzman, Francisco"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Complaint management"
~subject:"Emotion"
~subject:"Online retailing"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Brand image
Brand management
Complaint management
Emotion
Online retailing
Social Web
14
Social web
14
Consumer behaviour
8
Konsumentenverhalten
8
Internet marketing
7
Online-Marketing
7
Beziehungsmarketing
6
Relationship marketing
6
Markenimage
5
Markenführung
4
Brand
3
Customer integration
3
Kundenintegration
3
Markenartikel
3
Advertising effects
2
Corporate reputation
2
Ernährungsindustrie
2
Experiment
2
Firmenimage
2
Food industry
2
Internet
2
Netherlands
2
Niederlande
2
Online-Handel
2
Web 2.0 technologies
2
Web 2.0-Technologien
2
Werbewirkung
2
AIRBNB
1
Advertising
1
Affective influence
1
Arbeitsgruppe
1
Beschwerdemanagement
1
Bespielte Medien
1
Blogging
1
Body weight
1
Brand co-creation
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Dolen, Willemijn M. van
Guzman, Francisco
Law, Chun Hung Roberts
15
Loureiro, Sandra Maria Correia
15
Hajli, Nick
13
Filieri, Raffaele
12
Rita, Paulo
12
Dwivedi, Yogesh Kumar
10
Hollebeek, Linda D.
9
Kumar, Vikas
8
Kunkel, Thilo
8
Veloutsou, Cleopatra
8
Cova, Bernard
7
Liang, Sai
7
Bilro, Ricardo Godinho
6
Füller, Johann
6
Harrigan, Paul
6
Haverila, Kai
6
Kumar, Jitender
6
McLaughlin, Caitlin
6
Rahman, Zillur
6
Rana, Nripendra P.
6
Rather, Raouf Ahmad
6
Schivinski, Bruno
6
Sung, Yongjun
6
Ye, Qiang
6
Akram, Umair
5
Aslam, Wajeeha
5
Bang, Nguyen
5
Casaló, Luis V.
5
Chan-Olmsted, Sylvia M.
5
Cheung, Man Lai
5
Dennis, Alan
5
Dens, Nathalie
5
Dessart, Laurence
5
Fernandes, Teresa
5
Flavián Blanco, Carlos
5
Ko, Eunju
5
Kulczynski, Alicia
5
Liébana-Cabanillas, Francisco
5
Mathur, Manisha
5
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
The journal of product & brand management
2
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Psychology & marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
10
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1
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
2
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
3
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
4
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
5
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
6
Handling consumer messages on social networking sites : customer service or privacy infringement?
Demmers, Joris
;
Dolen, Willemijn M. van
;
Weltevreden, …
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 8-35
Persistent link: https://www.econbiz.de/10011848488
Saved in:
7
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
8
Creative participation : collective sentiment in online co-creation communities
Lee, Hsin-Hsuan Meg
;
Dolen, Willemijn M. van
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 951-964
Persistent link: https://www.econbiz.de/10011416910
Saved in:
9
Consumer cynicism toward collective buying : the interplay of others' outcomes, social value orientation, and mood
Dolen, Willemijn M. van
;
De Cremer, David
;
Ruyter, Ko de
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 306-321
Persistent link: https://www.econbiz.de/10009547323
Saved in:
10
Online purchase intentions : a multi-channel store image perspective
Verhagen, Tibert
;
Dolen, Willemijn M. van
- In:
Information & management : the internat. journal of …
46
(
2009
)
2
,
pp. 77-82
Persistent link: https://www.econbiz.de/10003868560
Saved in:
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