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~person:"Dolen, Willemijn M. van"
~person:"Ruyter, Ko de"
~person:"Vrontis, Demetris"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Social web
Social Web
34
Consumer behaviour
17
Konsumentenverhalten
17
Internet marketing
14
Online-Marketing
14
Beziehungsmarketing
9
Relationship marketing
9
Social media
8
Brand management
4
Corporate reputation
4
Firmenimage
4
Markenführung
4
Online retailing
4
Online-Handel
4
Communication
3
Customer satisfaction
3
E-commerce
3
Electronic Commerce
3
Emotion
3
Internet
3
Kommunikation
3
Kundenzufriedenheit
3
Text
3
Viral marketing
3
Virales Marketing
3
Web 2.0 technologies
3
Web 2.0-Technologien
3
social media
3
Arbeitsgruppe
2
Brand image
2
Confidence
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer integration
2
Dienstleistungsqualität
2
Dynamic capabilities
2
Dynamische Kompetenzen
2
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34
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Article in journal
Festschrift
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34
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English
34
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Dolen, Willemijn M. van
Ruyter, Ko de
Vrontis, Demetris
Dwivedi, Yogesh Kumar
27
Law, Chun Hung Roberts
24
Loureiro, Sandra Maria Correia
22
Filieri, Raffaele
21
Füller, Johann
21
Hajli, Nick
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Qiu, Liangfei
18
Agnihotri, Raj
17
Flavián Blanco, Carlos
16
Tan, Yong
16
Bigné Alcañiz, J. Enrique
15
Dennis, Alan
15
Laurell, Christofer
15
Whinston, Andrew B.
15
Dhir, Amandeep
14
Haenlein, Michael
14
Hollebeek, Linda D.
14
Akram, Umair
13
Casaló, Luis V.
13
Rana, Nripendra P.
13
Stephen, Andrew T.
13
Thaichon, Park
13
Hinz, Oliver
12
Kane, Gerald C.
12
Lu, Yaobin
12
Luo, Xin
12
Sandström, Christian
12
Saxton, Gregory D.
12
Berthon, Pierre R.
11
Etter, Michael
11
Hennig-Thurau, Thorsten
11
Itani, Omar S.
11
Ko, Eunju
11
Kumar, Vikas
11
Naraine, Michael L.
11
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Psychology & marketing
3
International journal of electronic commerce : IJEC
2
Journal of Asia Business Studies
2
Journal of service research : JSR
2
California management review
1
European management journal
1
Global business & economics review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of entrepreneurial behavior & research
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal for global business advancement : JGBA
1
Journal of business ethics : JOBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of global marketing
1
Journal of international management
1
Journal of management information systems : JMIS
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of retailing
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
34
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34
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1
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
4
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
5
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
6
Exploring the influence of government social media on cybersecurity compliance : employee attitudes, motivation and behaviors
Dien Van Tran
;
Phuong Van Nguyen
;
Anh Thi Chau Nguyen
; …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 204-223
Persistent link: https://www.econbiz.de/10014485315
Saved in:
7
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
8
Societal effects of social media in organizations : reflective points deriving from a systematic literature review and a bibliometric meta-analysis
Vrontis, Demetris
;
Siachou, Evangelia
;
Sakka, Georgia
; …
- In:
European management journal
40
(
2022
)
2
,
pp. 151-162
Persistent link: https://www.econbiz.de/10013198078
Saved in:
9
The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online
Vrontis, Demetris
;
Massoud, Mazen
;
Dennaoui, Hassan
;
El …
- In:
Global business & economics review
26
(
2022
)
3
,
pp. 285-313
Persistent link: https://www.econbiz.de/10013193843
Saved in:
10
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
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