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~person:"Douglas, Susan P."
~subject:"Beziehungsmarketing"
~subject:"International marketing"
~subject:"United States"
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Beziehungsmarketing
International marketing
United States
Marketing management
10
Marketingmanagement
10
Internationales Marketing
6
Market entry
3
Markteintritt
3
Theorie
3
Theory
3
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2
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2
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International market segmentation
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Internationale Marktsegmentierung
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English
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Douglas, Susan P.
Kumar, V.
21
Bruhn, Manfred
20
Homburg, Christian
20
Kotler, Philip
19
Berndt, Ralph
12
Fantapié Altobelli, Claudia
12
Kaiser, Harry M.
12
Sander, Matthias
11
Grönroos, Christian
10
Perreault, William D.
10
Verhoef, Peter C.
10
Meffert, Heribert
9
Meissner, Hans Günther
9
Sheth, Jagdish N.
9
Terho, Harri
9
Hawkins, Del I.
8
Kleinaltenkamp, Michael
8
Kotabe, Masaaki
8
Lindgreen, Adam
8
Melewar, T. C.
8
Palmatier, Robert W.
8
Petersen, J. Andrew
8
Vrontis, Demetris
8
Backhaus, Klaus
7
Bauer, Hans H.
7
Best, Roger J.
7
Büschken, Joachim
7
Gupta, Sunil
7
Helsen, Kristiaan
7
Hollensen, Svend
7
Keller, Kevin Lane
7
Lehmann, Donald R.
7
McCarthy, Edmund Jerome
7
Payne, Adrian
7
Wilde, Klaus D.
7
Boso, Nathaniel
6
Doole, Isobel
6
Fink, Klaus-J.
6
Grewal, Dhruv
6
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American Marketing Association
1
Summer Educators' Conference <1987, Toronto>
1
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AMA educators' proceedings
1
Advances in international marketing
1
International business scholarship : AIB fellows on the first 50 years and beyond
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. 1
1
Journal of international marketing
1
McGraw-Hill series in marketing
1
Series / American Marketing Association
1
The past, present and future of international business & management
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ECONIS (ZBW)
8
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1
Convergence and divergence : developing a semiglobal marketing strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 82-101
Persistent link: https://www.econbiz.de/10008935326
Saved in:
2
Global marketing strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
Saved in:
3
Reassessing global marketing strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
International business scholarship : AIB fellows on the …
,
(pp. 139-153)
.
2008
Persistent link: https://www.econbiz.de/10003774050
Saved in:
4
Guidelines for developing international marketing strategies
Wind, Yoram
;
Douglas, Susan P.
;
Perlmutter, Howard V.
-
2008
Persistent link: https://www.econbiz.de/10003655509
Saved in:
5
Global marketing strategy
Douglas, Susan P.
;
Craig, C. Samuel
-
1995
-
Internat. ed.
Persistent link: https://www.econbiz.de/10000425109
Saved in:
6
Advances in international marketing
Douglas, Susan P.
- In:
International journal of research in marketing : IJRM ; …
9
(
1992
)
4
,
pp. 291-318
Persistent link: https://www.econbiz.de/10001134254
Saved in:
7
1987 AMA educators' proceedings
Douglas, Susan P.
(
contributor
)
-
American Marketing Association
-
1987
Persistent link: https://www.econbiz.de/10001548914
Saved in:
8
Market structure, performance and strategy : a comparison of US and European markets
Craig, C. S.
-
1987
Persistent link: https://www.econbiz.de/10001089835
Saved in:
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