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~person:"Drengner, Jan"
~person:"Shulga, Lenna V."
~person:"Vargo, Stephen L."
~subject:"Relationship marketing"
~subject:"Services"
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Search: subject_exact:"Service-Dominant Logic"
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Relationship marketing
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Service-dominant logic
61
Service-Dominant Logic
59
Marketing theory
28
Marketingtheorie
28
Betriebliche Wertschöpfung
21
Value creation
21
Beziehungsmarketing
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service-dominant logic
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value cocreation
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Drengner, Jan
Shulga, Lenna V.
Vargo, Stephen L.
Lusch, Robert F.
11
Edvardsson, Bo
9
Ng, Irene
5
Tronvoll, Bård
5
Akaka, Melissa Archpru
4
Grönroos, Christian
4
Polese, Francesco
4
Anke, Jürgen
3
Baglieri, Enzo
3
Behnam, Mohsen
3
Busser, James A.
3
Furrer, Olivier
3
Helkkula, Anu
3
Horbel, Chris
3
Jaakkola, Elina
3
Löbler, Helge
3
Skålén, Per
3
Verma, Rajeev
3
Aarikka-Stenroos, Leena
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Andreini, Daniela
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Andreu, Luisa
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Arnold, Christian
2
Badrinarayanan, Vishag
2
Bai, Billy
2
Baker, Bradley J.
2
Barile, Sergio
2
Barrios, Andrés
2
Brodie, Roderick J.
2
Cassia, Fabio
2
Chan, Eric S. W.
2
Chandler, Jennifer D.
2
Chathoth, Prakash K.
2
Chiu, Weisheng
2
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2
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European journal of marketing : EJM
2
Journal of business market management : jbm
2
Journal of the Academy of Marketing Science
2
Customer Management : Vertriebs- und Servicekonzepte der Zukunft
1
Die Betriebswirtschaft : DBW
1
Handbook of service science ; [Vol. 1]
1
Handbook of strategic e-business management
1
Information systems and e-business management : ISeB
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Marketing theory
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ECONIS (ZBW)
21
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1
The reciprocal role of trust in customer value co-creation
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
;
Kim, Hyelin
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
4
,
pp. 672-696
Persistent link: https://www.econbiz.de/10012520333
Saved in:
2
Customer acceptance of four types of hospitality value propositions
Shulga, Lenna V.
;
Busser, James A.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012241949
Saved in:
3
Der Beitrag der Service-Dominant Logic zur Weiterentwicklung der Markenführung (The Service-Dominant Logic's Contribution to Further Develop Brand Management)
Drengner, Jan
;
Jahn, Steffen
;
Gaus, Hansjörg
-
2014
Unter Rückgriff auf ausgewählte Prämissen der Service-Dominant Logic (SDL) werden die Erkenntnisse der etablierten modernen und der soziokulturellen Markenforschung strukturiert. Da die SDL eine Integration dieser Ansätze ermöglicht, entsteht eine neue, holistische Perspektive auf das...
Persistent link: https://www.econbiz.de/10014162626
Saved in:
4
Co-created value : multidimensional scale and nomological network
Busser, James A.
;
Shulga, Lenna V.
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 69-86
Persistent link: https://www.econbiz.de/10011775064
Saved in:
5
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
6
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
7
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
8
Technology as an operant resource in service (eco)systems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
Information systems and e-business management : ISeB
12
(
2014
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10010392569
Saved in:
9
Rethinking social CRM design : a service-dominant logic perspective
Chen, Hong-mei
;
Vargo, Stephen L.
- In:
Handbook of strategic e-business management
,
(pp. 767-784)
.
2014
Persistent link: https://www.econbiz.de/10010234603
Saved in:
10
Der Beitrag der Service-Dominant Logic zur Weiterentwicklung der Markenführung
Drengner, Jan
;
Jahn, Steffen
- In:
Die Betriebswirtschaft : DBW
73
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009727057
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