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~person:"Dukes, Anthony"
~person:"Macklin, M. C."
~subject:"Broadcasting finance"
~subject:"Hörfunkwerbung"
~subject:"Konsumentenverhalten"
~subject:"Theory"
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Broadcasting finance
Hörfunkwerbung
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Theory
Radio advertising
7
Media industries
5
Mediensektor
5
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4
Fernsehwerbung
3
Television advertising
3
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2
Betriebliche Standortwahl
2
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Dukes, Anthony
Macklin, M. C.
Schmidtke, Richard
7
Germano, Fabrizio
6
Popescu, Ioana
6
Araman, Victor F.
4
Gal-Or, Esther
4
Meier, Martin
4
Reinares-Lara, Eva
4
Araman, Victor
3
Calli, Meltem Kiygi
3
Franses, Philip Hans
3
Hansen, Flemming
3
Kempe, David
3
Martín-Santana, Josefa D.
3
Roson, Roberto
3
Rothschild, Michael
3
Sepstrup, Preben
3
Wilbur, Kenneth C.
3
Xu, Linli
3
Bellman, Steven
2
Berkman, Dave
2
Bruwer, Johan
2
Butler, Michael R.
2
Cohen, Justin
2
Craton, Lincoln G.
2
Dave, Dhaval
2
Faulkner, Margaret
2
Gaßner, Hans-Peter
2
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2
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2
Jain, Nidhi
2
Kalweit, Udo
2
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2
Kind, Hans Jarle
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Handbook on the economics of the media
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economics & management strategy : JEMS
1
The journal of business : B
1
Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
1
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ECONIS (ZBW)
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1
Economics of advertising : the role of commercial media
Dukes, Anthony
- In:
Handbook on the economics of the media
,
(pp. 107-122)
.
2015
Persistent link: https://www.econbiz.de/10011339823
Saved in:
2
On the profitability of media mergers
Gal-Or, Esther
(
contributor
);
Dukes, Anthony
(
contributor
)
- In:
Workshop on the Economics of Information and Network …
,
(pp. 1-42)
.
2003
Persistent link: https://www.econbiz.de/10001785504
Saved in:
3
Minimum differentiation in commercial media markets
Gal-Or, Esther
(
contributor
);
Dukes, Anthony
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001671636
Saved in:
4
On the profitability of media mergers
Gal-Or, Esther
;
Dukes, Anthony
- In:
The journal of business : B
79
(
2006
)
2
,
pp. 489-525
Persistent link: https://www.econbiz.de/10003310315
Saved in:
5
Minimum differentiation in commercial media markets
Gal-Or, Esther
;
Dukes, Anthony
- In:
Journal of economics & management strategy : JEMS
12
(
2003
)
3
,
pp. 291-325
Persistent link: https://www.econbiz.de/10001786277
Saved in:
6
Preschoolers' understanding of the informational function of television advertising
Macklin, M. C.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
2
,
pp. 229-239
Persistent link: https://www.econbiz.de/10001068366
Saved in:
7
Do young children understand the selling intent of commercials?
Macklin, M. C.
- In:
Journal of consumer affairs : official publication of …
19
(
1985
)
2
,
pp. 293-304
Persistent link: https://www.econbiz.de/10001020605
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