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~person:"Dwivedi, Yogesh Kumar"
~subject:"Deutschland"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Deutschland
Online-Marketing
Social Web
27
Social web
27
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16
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16
Internet marketing
14
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10
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10
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7
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7
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7
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7
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6
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Aufsatz in Zeitschrift
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14
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14
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Dwivedi, Yogesh Kumar
Law, Chun Hung Roberts
19
Nierhaus, Wolfgang
19
Rita, Paulo
16
Meister, Wolfgang
14
Filieri, Raffaele
13
Lahmann, Herbert
13
Harrigan, Paul
12
Loureiro, Sandra Maria Correia
12
Hoffmann, Dieter
11
Bigné Alcañiz, J. Enrique
10
Kumar, Vikas
10
Langmantel, Erich
10
Maennig, Wolfgang
10
Spiller, Achim
10
Wirtz, Bernd W.
10
Wollmershäuser, Timo
10
Ahuja, Vandana
9
Fogel, Joshua
9
Henzel, Steffen
9
Hollebeek, Linda D.
9
Okumus, Fevzi
9
Ruschinski, Monika
9
Schweidel, David A.
9
Wagner, Joachim
9
Akram, Umair
8
Belitz, Heike
8
Bilgihan, Anil
8
Hennig-Thurau, Thorsten
8
Hülsewig, Oliver
8
Karjaluoto, Heikki
8
Moro, Sérgio
8
Pitt, Leyland F.
8
Schivinski, Bruno
8
Tan, Yong
8
Thaichon, Park
8
Urban, Glen L.
8
Brautzsch, Hans-Ulrich
7
Fahlbusch, Markus
7
Fan, Weiguo
7
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Journal of retailing and consumer services
3
The marketing review
3
International journal of Indian culture and business management
2
Journal of business research : JBR
2
Asia Pacific journal of marketing and logistics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business information systems : IJBIS
1
The journal of product & brand management
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ECONIS (ZBW)
14
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14
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1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
3
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
4
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
5
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
6
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
7
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
8
Advertisements on Facebook : identifying the persuasive elements in the development of positive attitudes in consumers
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Alryalat, …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 258-268
Persistent link: https://www.econbiz.de/10011883212
Saved in:
9
Pay-per-click advertising : a literature review
Kapoor, Kawaljeet Kaur
;
Dwivedi, Yogesh Kumar
;
Piercy, …
- In:
The marketing review
16
(
2016
)
2
,
pp. 183-202
Persistent link: https://www.econbiz.de/10011642132
Saved in:
10
Social commerce as a business tool in Saudi Arabia's SMEs
Abed, Salma S.
;
Dwivedi, Yogesh Kumar
;
Williams, Michael D.
- In:
International journal of Indian culture and business …
13
(
2016
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011664744
Saved in:
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