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~person:"Dwivedi, Yogesh Kumar"
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Consumer behaviour
34
Konsumentenverhalten
34
Internet marketing
27
Online-Marketing
27
Social Web
21
Social web
21
Beziehungsmarketing
13
Relationship marketing
13
Electronic Commerce
12
Viral marketing
11
Virales Marketing
11
Brand management
10
E-commerce
10
Markenführung
10
Advertising effects
9
Werbewirkung
9
Advertising
8
Brand image
8
Markenimage
8
Online retailing
8
Online-Handel
8
Werbung
8
Marketing
7
Marketing management
7
Marketingmanagement
7
Artificial intelligence
6
Computerspiel
6
Video game
6
Bibliometrics
5
Bibliometrie
5
Brand
5
Dienstleistungsqualität
5
Künstliche Intelligenz
5
Markenartikel
5
Mobile marketing
5
Quality management
5
Qualitätsmanagement
5
Service quality
5
Customer satisfaction
4
Einzelhandel
4
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Article
60
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59
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59
Collection of articles of several authors
2
Sammelwerk
2
Aufsatz im Buch
1
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1
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English
67
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Dwivedi, Yogesh Kumar
Bruhn, Manfred
440
Meffert, Heribert
389
Kotler, Philip
310
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
214
Huber, Frank
208
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
Kumar, V.
165
Belz, Christian
164
Backhaus, Klaus
161
Sheth, Jagdish N.
157
Tomczak, Torsten
156
Herrmann, Andreas
155
Ahlert, Dieter
152
Kleinaltenkamp, Michael
152
Tadajewski, Mark
143
Fritz, Wolfgang
141
Kreutzer, Ralf T.
126
Nufer, Gerd
124
Svensson, Göran
122
Baumgarth, Carsten
121
Vrontis, Demetris
119
Spiller, Achim
109
Verhoef, Peter C.
109
Albers, Sönke
107
Grönroos, Christian
107
Kirchgeorg, Manfred
106
Diller, Hermann
105
Malhotra, Naresh K.
105
Krafft, Manfred
103
Melewar, T. C.
103
Brown, Stephen
100
Han, Heesup
99
Swoboda, Bernhard
99
Kitchen, Philip J.
98
Irwin, Scott H.
96
Keller, Kevin Lane
96
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Springer International Publishing
3
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Journal of business research : JBR
13
Journal of retailing and consumer services
11
Industrial marketing management : the international journal for industrial and high-tech firms
6
The marketing review
6
International journal of Indian culture and business management
3
Psychology & marketing
3
Technological forecasting & social change : an international journal
3
Advances in theory and practice of emerging markets
2
Asia Pacific journal of marketing and logistics
2
European journal of marketing : EJM
2
SpringerBriefs in Business
2
SpringerLink / Bücher
2
Advances in Theory and Practice of Emerging Markets
1
Application of operations research (OR) in disaster relief operations (DRO), part I and part II
1
Business/Economics
1
Chandos social media series
1
International journal of bank marketing
1
International journal of business information systems : IJBIS
1
International journal of management & enterprise development : IJMED
1
Journal of consumer behaviour
1
Journal of global fashion marketing : JGfM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing education : JME
1
Operations management research : OMR ; advancing practice through theory
1
Springer briefs in business
1
Springer eBook Collection
1
The international journal of logistics management
1
The journal of product & brand management
1
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ECONIS (ZBW)
67
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67
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1
Green brand identity and B2B channel partners' tactical green
marketing
orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
2
Effectiveness of B2B social media
marketing
: the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
3
Social media
marketing
in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
5
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
6
Fashion
marketing
in the metaverse
Mogaji, Emmanuel
;
Dwivedi, Yogesh Kumar
;
Raman, Ramakrishnan
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10014529962
Saved in:
7
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
8
A broad overview of interactive digital
marketing
: a bibliometric network analysis
Krishen, Anjala S.
;
Dwivedi, Yogesh Kumar
;
Bindu, N.
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012545041
Saved in:
9
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
10
The future of
marketing
analytics in the sharing economy
Akter, Shahriar
;
Hani, Umme
;
Dwivedi, Yogesh Kumar
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 85-100
Persistent link: https://www.econbiz.de/10013326917
Saved in:
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