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~person:"Dwyer, Brendan"
~person:"Seo, Yuri"
~subject:"Social Web"
~subject:"Sportmarketing"
~subject:"United States"
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Dwyer, Brendan
Seo, Yuri
Castronova, Edward
7
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Journal of consumer behaviour : an international research review
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Journal of marketing management : MM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
2
Electronic sports : a new marketing landscape of the experience economy
Seo, Yuri
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1542-1560
Persistent link: https://www.econbiz.de/10010230076
Saved in:
3
The impact of game outcomes on fantasy football participation and National Football League media consumption
Dwyer, Brendan
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10009740044
Saved in:
4
Play as co-created narrative in computer game consumption : the hero's journey in Warcraft III
Buchanan-Oliver, Margo
;
Seo, Yuri
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
6
,
pp. 423-431
Persistent link: https://www.econbiz.de/10009690934
Saved in:
5
Divided loyalty? : an analysis of fantasy football involvement and fan loyalty to individual National Football League (NFL) teams
Dwyer, Brendan
- In:
Journal of sport management : the official journal of …
25
(
2011
)
5
,
pp. 445-457
Persistent link: https://www.econbiz.de/10009374593
Saved in:
6
Fantasy sport consumer segmentation : an investigation into the differing consumption modes of fantasy football participants
Dwyer, Brendan
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 207-216
Persistent link: https://www.econbiz.de/10008825863
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