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~person:"Ehret, Michael"
~person:"Homburg, Christian"
~person:"Naudé, Peter"
~subject:"B2B"
~subject:"Innovation"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Industrial marketing"
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B2B
Innovation
Theorie
Unternehmenserfolg
B-to-B-Marketing
48
Business-to-business marketing
48
Lieferantenmanagement
23
Supplier relationship management
23
Relationship marketing
14
Beziehungsmarketing
13
Business network
9
Unternehmensnetzwerk
9
Firm performance
7
Business-to-Business-Marketing
6
Deutschland
6
Germany
6
Marketing management
6
Marketingmanagement
6
Consumer behaviour
5
Konsumentenverhalten
5
Theory
5
business-to-business marketing
5
Brand management
4
Confidence
4
Markenführung
4
Selling
4
Verkauf
4
Vertrauen
4
Bundling strategy
3
Dynamic capabilities
3
Dynamische Kompetenzen
3
Kundenmanagement
3
Kundenorientierung
3
Leistungsbündel
3
Market research
3
Marketing
3
Marktforschung
3
Salespeople
3
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3
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2
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12
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9
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9
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3
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3
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2
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English
11
German
5
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Ehret, Michael
Homburg, Christian
Naudé, Peter
Backhaus, Klaus
16
Kleinaltenkamp, Michael
16
Albers, Sönke
6
Hinterhuber, Andreas
6
Kowalkowski, Christian
6
Corsaro, Daniela
5
Johnston, Wesley J.
5
Plinke, Wulff
5
Bag, Surajit
4
Cantù, Chiara
4
Chatterjee, Sheshadri
4
Fließ, Sabine
4
Gupta, Shivam
4
Jacob, Frank
4
Kliche, Mario
4
Kumar, Ajay
4
Ngo, Liem Viet
4
Strothmann, Karl-Heinz
4
Weiber, Rolf
4
Bonnemeier, Sebastian
3
Büschken, Joachim
3
Casidy, Riza
3
Chaudhuri, Ranjan
3
Claßen, Matthias
3
Flory, Markus
3
Griffin, Abbie
3
Henneberg, Stephan
3
Hermanns, Arnold
3
Ivens, Björn Sven
3
Keränen, Joona
3
Kienzler, Mario
3
Kindström, Daniel
3
Klarmann, Martin
3
Krause, Juliane
3
Lacka, Ewelina
3
Maggioni, Isabella
3
Marra, Andreas
3
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Institution
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Springer Fachmedien Wiesbaden
1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Advances in services marketing
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Gabler Edition Wissenschaft
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Research
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
16
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
3
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
4
Teach well, learn better - customer involvement and new product performance in B2B markets : the role of desorptive and absorptive capacity
Najafi-Tavani, Saeed
;
Naudé, Peter
;
Smith, Paul
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 263-275
Persistent link: https://www.econbiz.de/10014227557
Saved in:
5
Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
-
2019
Persistent link: https://www.econbiz.de/10011989967
Saved in:
6
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
7
Assessing the strategic fit between business strategies and business relationships in knowledge-intensive business services
Zaefarian, Ghasem
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
42
(
2013
)
2
,
pp. 260-272
Persistent link: https://www.econbiz.de/10009734941
Saved in:
8
Enabling relationship structures and relationship performance improvement : the moderating role of relational capital
Kohtamäki, Marko
;
Vesalainen, Jukka
;
Henneberg, Stephan
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
8
,
pp. 1298-1309
Persistent link: https://www.econbiz.de/10009699335
Saved in:
9
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
ed.
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
Saved in:
10
The impact of market orientation on the development of relational capabilities and performance outcomes : the case of Russian industrial firms
Smirnova, Maria
;
Naudé, Peter
;
Henneberg, Stephan
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10008907890
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