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~person:"Ehret, Michael"
~person:"Homburg, Christian"
~subject:"B2B"
~subject:"Innovation"
~subject:"Unternehmenserfolg"
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B2B
Innovation
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B-to-B-Marketing
27
Business-to-business marketing
27
Lieferantenmanagement
12
Supplier relationship management
12
Beziehungsmarketing
7
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7
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6
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6
Germany
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business-to-business marketing
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Ehret, Michael
Homburg, Christian
Corsaro, Daniela
5
Kowalkowski, Christian
5
Bag, Surajit
4
Cantù, Chiara
4
Chatterjee, Sheshadri
4
Gupta, Shivam
4
Hinterhuber, Andreas
4
Johnston, Wesley J.
4
Kumar, Ajay
4
Naudé, Peter
4
Ngo, Liem Viet
4
Bonnemeier, Sebastian
3
Casidy, Riza
3
Chaudhuri, Ranjan
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Griffin, Abbie
3
Henneberg, Stephan
3
Keränen, Joona
3
Klarmann, Martin
3
Kliche, Mario
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Lacka, Ewelina
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Maggioni, Isabella
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Möhring, Monika Maria
3
O'Cass, Aron
3
Rana, Nripendra P.
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Rodríguez, Rocío
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Schallmo, Daniel
3
Sivarajah, Uthayasankar
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Svensson, Göran
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Aarikka-Stenroos, Leena
2
Bhalla, Gaurav
2
Boha, Julian
2
Brashear-Alejandro, Thomas
2
Chan, Hing Kai
2
Christodoulides, George
2
Döscher, Kristian
2
Guo, Chiquan
2
Ha, Hong Youl
2
Han, Kyuhong
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Springer Fachmedien Wiesbaden
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
7
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
3
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
4
Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
-
2019
Persistent link: https://www.econbiz.de/10011989967
Saved in:
5
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
6
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
7
When does brand awareness in business markets really pay off?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
-
2010
Persistent link: https://www.econbiz.de/10008938931
Saved in:
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