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~person:"Eisend, Martin"
~person:"Karlan, Dean"
~subject:"Ethnic group"
~subject:"Markenimage"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Ethnic group
Markenimage
Psychology of advertising
Relationship marketing
Advertising
37
Werbung
37
Advertising effects
22
Werbewirkung
22
Consumer behaviour
21
Konsumentenverhalten
21
Meta-Analyse
9
Meta-analysis
9
Gender
7
Geschlecht
7
Humor
7
Werbepsychologie
6
Internet marketing
5
Online-Marketing
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Ethnische Gruppe
4
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4
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Marktforschung
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advertising
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Empirical method
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Soziale Rolle
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Welt
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World
3
evolutionary psychology
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humor
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2
Bibliometrics
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2
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2
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12
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9
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9
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8
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English
12
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Eisend, Martin
Karlan, Dean
Gierl, Heribert
14
Harrigan, Paul
11
Torres, Ivonne M.
11
Diamantopoulos, Adamantios
10
Pelsmacker, Patrick de
10
Hollebeek, Linda D.
8
Loureiro, Sandra Maria Correia
8
Rahman, Zillur
8
Rita, Paulo
8
Zúñiga, Miguel Ángel
8
Guzman, Francisco
7
Johnson, Lester W.
7
Ko, Eunju
7
Kumar, V.
7
Septianto, Felix
7
Thaichon, Park
7
Vashisht, Devika
7
Bilgihan, Anil
6
Dens, Nathalie
6
Grewal, Dhruv
6
Karjaluoto, Heikki
6
Oh, Han-Mo
6
Rather, Raouf Ahmad
6
Reijmersdal, Eva A. van
6
Schivinski, Bruno
6
Sreejesh, S.
6
Taylor, Charles Raymond
6
Tsiotsou, Rodoula H.
6
Verlegh, Peeter
6
Völckner, Franziska
6
Yoon, Sukki
6
Ahuja, Vandana
5
Arora, Nilesh
5
Chan, Kara
5
Cheung, Man Lai
5
Cornwell, T. Bettina
5
Dahl, Darren W.
5
Dwivedi, Yogesh Kumar
5
Filieri, Raffaele
5
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Journal of advertising : official publication of the American Academy of Advertising
3
International journal of advertising : the review of marketing communications
2
Journal of advertising
2
Psychology & marketing
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
The quarterly journal of economics
1
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ECONIS (ZBW)
12
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1
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
2
Ethnic minorities in advertising
Rößner, Anna
;
Eisend, Martin
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 774-784
Persistent link: https://www.econbiz.de/10014422153
Saved in:
3
Mini-film advertising and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
Saved in:
4
Explaining consumer responses to ethnic and religious minorities in advertising : the case of Israel and Germany
Rößner, Anna
;
Gvili, Yaniv
;
Eisend, Martin
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 391-407
Persistent link: https://www.econbiz.de/10012650822
Saved in:
5
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
6
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
7
Gender roles and humor in advertising : the occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness
Eisend, Martin
;
Plagemann, Julia
;
Sollwedel, Julia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
Saved in:
8
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
9
The moderating influence of involvement on two-sided advertising effects
Eisend, Martin
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 566-575
Persistent link: https://www.econbiz.de/10009778565
Saved in:
10
Explaining the joint effect of source credibility and negativity of information in two-sided messages
Eisend, Martin
- In:
Psychology & marketing
27
(
2010
)
11
,
pp. 1032-1049
Persistent link: https://www.econbiz.de/10008698327
Saved in:
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