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~person:"Eisend, Martin"
~person:"Karlan, Dean"
~subject:"Markenimage"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Markenimage
Psychology of advertising
Relationship marketing
Advertising
36
Werbung
36
Advertising effects
21
Werbewirkung
21
Consumer behaviour
20
Konsumentenverhalten
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Eisend, Martin
Karlan, Dean
Gierl, Heribert
13
Harrigan, Paul
11
Diamantopoulos, Adamantios
10
Pelsmacker, Patrick de
10
Loureiro, Sandra Maria Correia
8
Rahman, Zillur
8
Rita, Paulo
8
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Ko, Eunju
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7
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7
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6
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6
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6
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6
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6
Karjaluoto, Heikki
6
Oh, Han-Mo
6
Reijmersdal, Eva A. van
6
Schivinski, Bruno
6
Septianto, Felix
6
Sreejesh, S.
6
Taylor, Charles Raymond
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Thaichon, Park
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5
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5
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5
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5
Dahl, Darren W.
5
Dwivedi, Yogesh Kumar
5
Filieri, Raffaele
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Journal of advertising : official publication of the American Academy of Advertising
3
Psychology & marketing
2
International journal of advertising : the review of marketing communications
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
The quarterly journal of economics
1
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ECONIS (ZBW)
8
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1
Mini-film advertising and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
Saved in:
2
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
3
Gender roles and humor in advertising : the occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness
Eisend, Martin
;
Plagemann, Julia
;
Sollwedel, Julia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
Saved in:
4
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
5
The moderating influence of involvement on two-sided advertising effects
Eisend, Martin
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 566-575
Persistent link: https://www.econbiz.de/10009778565
Saved in:
6
Explaining the joint effect of source credibility and negativity of information in two-sided messages
Eisend, Martin
- In:
Psychology & marketing
27
(
2010
)
11
,
pp. 1032-1049
Persistent link: https://www.econbiz.de/10008698327
Saved in:
7
What's advertising content worth? : evidence from a consumer credit marketing field experiment
Bertrand, Marianne
;
Karlan, Dean
;
Mullainathan, Sendhil
; …
- In:
The quarterly journal of economics
125
(
2010
)
1
,
pp. 263-306
Persistent link: https://www.econbiz.de/10008699291
Saved in:
8
Explaining the impact of scarcity appeals in advertising : the mediating role of perceptions of susceptibility
Eisend, Martin
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 33-40
Persistent link: https://www.econbiz.de/10003766362
Saved in:
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