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~person:"Eisend, Martin"
~person:"Kotler, Philip"
~person:"Malhotra, Naresh K."
~person:"Steiner, Winfried J."
~subject:"Market research"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Marketing"
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| 6 applied filters
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Market research
Consumer behaviour
30
Konsumentenverhalten
30
Marktforschung
23
Marketing management
16
Marketingmanagement
16
Beziehungsmarketing
14
Relationship marketing
14
Brand management
12
Markenführung
12
Meta-Analyse
12
Meta-analysis
12
Advertising
10
Bibliometrics
10
Bibliometrie
10
Werbung
10
Brand image
9
Markenimage
9
Marketing
9
Advertising effects
8
Theorie
8
Theory
8
Werbewirkung
8
Brand
7
Customer satisfaction
7
Internet marketing
7
Kundenzufriedenheit
7
Markenartikel
7
Marketing theory
7
Marketingtheorie
7
Online-Marketing
7
Dienstleistungsqualität
6
Service quality
6
B-to-B-Marketing
5
Business-to-business marketing
5
Innovation
5
Lieferantenmanagement
5
Social Web
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Social web
5
Supplier relationship management
5
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Article
22
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Aufsatz in Zeitschrift
Article in journal
23
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14
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13
Collection of articles of several authors
11
Sammelwerk
11
Aufsatz im Buch
9
Book section
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CD-ROM, DVD
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Language
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English
21
German
2
Author
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Eisend, Martin
Kotler, Philip
Malhotra, Naresh K.
Steiner, Winfried J.
Hruschka, Harald
17
Dolnicar, Sara
11
Gierl, Heribert
10
Belk, Russell W.
9
Herrmann, Andreas
9
Baumgartner, Hans
8
DeSarbo, Wayne
8
Decker, Reinhold
8
Lee, Nick
8
Sarstedt, Marko
8
Weijters, Bert
8
Bradlow, Eric T.
7
Grewal, Rajdeep
7
Hair, Joseph F.
7
Helm, Roland
7
Kamakura, Wagner A.
7
Roberts, John H.
7
Viswanathan, Madhu
7
Walsh, Gianfranco
7
Wildner, Raimund
7
Albers, Sönke
6
Allenby, Greg M.
6
Du, Rex Yuxing
6
Grün, Bettina
6
Holbrook, Morris B.
6
Jong, Martijn G. de
6
Matzler, Kurt
6
Nunan, Daniel
6
Schillewaert, Niels
6
Schwarzkopf, Stefan
6
Steenkamp, Jan-Benedict E. M.
6
Tarka, Piotr
6
Wiedmann, Klaus-Peter
6
Albaum, Gerald S.
5
Bauer, Hans H.
5
Buxel, Holger
5
Calantone, Roger J.
5
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Published in...
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Journal of the Academy of Marketing Science
4
European journal of operational research : EJOR
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing research : JMR
2
Marketing : ZFP ; journal of research and management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business economics : JBE
1
Journal of business-to-business marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing
1
Journal of public policy & marketing
1
Marketing letters : a journal of research in marketing
1
OR spectrum : quantitative approaches in management
1
Review of marketing research
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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Source
All
ECONIS (ZBW)
23
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1
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10
of
23
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date (newest first)
date (oldest first)
1
The dynamic nature of
marketing
constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
2
Dynamic pricing using flexible heterogeneous sales response models
Aschersleben, Philipp
;
Steiner, Winfried J.
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 29-72
Persistent link: https://www.econbiz.de/10014519153
Saved in:
3
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
4
Using hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations : a study based on conjoint choice data
Hein, Maren
;
Goeken, Nils
;
Kurz, Peter
;
Steiner, Winfried J.
- In:
European journal of operational research : EJOR
297
(
2022
)
2
,
pp. 630-651
Persistent link: https://www.econbiz.de/10013259868
Saved in:
5
Zur Berücksichtigung von Heterogenität versus funktionaler Flexibilität in Absatzreaktionsmodellen : eine empirische Studie auf Basis von Handelsdaten
Weber, Anett
;
Steiner, Winfried J.
- In:
Journal of business economics : JBE
82
(
2012
)
12
,
pp. 1337-1365
Persistent link: https://www.econbiz.de/10009685369
Saved in:
6
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
7
Personal reflections on my research contribution to
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009270382
Saved in:
8
An updated overview of research published in the International
Marketing
Review : 1983 to 2011
Malhotra, Naresh K.
;
Wu, Lan
;
Whitelock, Jeryl
- In:
International marketing review
30
(
2013
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009730631
Saved in:
9
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
10
Hierarchical bayes conjoint choice models : model framework, Bayesian inference, model selection, and interpretation of estimation results
Goeken, Nils
;
Kurz, Peter
;
Steiner, Winfried J.
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
3
,
pp. 49-66
Persistent link: https://www.econbiz.de/10012817650
Saved in:
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