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~person:"Eisend, Martin"
~person:"Kotler, Philip"
~person:"Malhotra, Naresh K."
~subject:"Konsumentenverhalten"
~subject:"Market research"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Marketing"
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| 6 applied filters
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Subject
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Konsumentenverhalten
Market research
Consumer behaviour
25
Marktforschung
16
Marketing management
15
Marketingmanagement
15
Beziehungsmarketing
13
Relationship marketing
13
Brand management
12
Markenführung
12
Meta-Analyse
12
Meta-analysis
12
Advertising
10
Bibliometrics
10
Bibliometrie
10
Werbung
10
Brand image
9
Markenimage
9
Marketing
9
Advertising effects
8
Werbewirkung
8
Internet marketing
7
Marketing theory
7
Marketingtheorie
7
Online-Marketing
7
Brand
6
Customer satisfaction
6
Kundenzufriedenheit
6
Markenartikel
6
B-to-B-Marketing
5
Business-to-business marketing
5
Dienstleistungsqualität
5
Innovation
5
Lieferantenmanagement
5
Service quality
5
Social Web
5
Social web
5
Supplier relationship management
5
Theorie
5
Theory
5
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Online availability
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Undetermined
15
Type of publication
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Article
34
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
36
Lehrbuch
16
Textbook
15
Collection of articles of several authors
11
Sammelwerk
11
Aufsatz im Buch
9
Book section
9
Aufsatzsammlung
3
CD-ROM, DVD
2
Konferenzschrift
2
Reprint
2
Arbeitspapier
1
Collection of articles written by one author
1
Festschrift
1
Glossar enthalten
1
Glossary included
1
Graue Literatur
1
Interview
1
Mehrbändiges Werk
1
Multi-volume publication
1
Non-commercial literature
1
Sammlung
1
Working Paper
1
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Language
All
English
35
German
1
Author
All
Eisend, Martin
Kotler, Philip
Malhotra, Naresh K.
Han, Heesup
69
Mattila, Anna S.
51
Loureiro, Sandra Maria Correia
45
Hollebeek, Linda D.
38
Gierl, Heribert
37
Phau, Ian
36
Bang, Nguyen
35
Ko, Eunju
35
Walsh, Gianfranco
34
Dwivedi, Yogesh Kumar
32
Herrmann, Andreas
32
Pelsmacker, Patrick de
32
Grewal, Dhruv
30
Vrontis, Demetris
30
Bagozzi, Richard P.
28
Dens, Nathalie
28
Klaus, Philipp
28
Kumar, V.
28
Romaniuk, Jenni
28
Sarkar, Abhigyan
27
Filieri, Raffaele
26
Khare, Arpita
26
Prentice, Catherine
26
Verhoef, Peter C.
26
Diamantopoulos, Adamantios
25
Melewar, T. C.
25
Sreejesh, S.
25
Wiedmann, Klaus-Peter
25
Balaji, M. S.
24
Ko, Yong Jae
24
Park, Jungkun
24
Quach, Sara
24
Japutra, Arnold
23
Paul, Justin
23
Wong, IpKin Anthony
23
Rajagopal
22
Das, Gopal
21
Hyun, Sunghyup Sean
21
Jang, Soocheong
21
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Published in...
All
Journal of the Academy of Marketing Science
5
Journal of international marketing
4
Journal of advertising : official publication of the American Academy of Advertising
3
International journal of advertising : the review of marketing communications
2
Journal of business research : JBR
2
Journal of marketing research : JMR
2
Journal of retailing
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business-to-business marketing
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of public policy & marketing
1
Journal of retailing and consumer services
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
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Source
All
ECONIS (ZBW)
36
Showing
1
-
10
of
36
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date (oldest first)
1
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
2
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
3
The dynamic nature of
marketing
constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
4
Icoria special issue
Rosengren, Sara
(
ed.
);
Eisend, Martin
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012498511
Saved in:
5
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
6
Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh
;
Malhotra, Naresh K.
;
Maity, Moutusy
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
Saved in:
7
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
8
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
9
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
Saved in:
10
Customer reactions to conflict management : a review and empirical evidence from two service industries
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Miller, Gina L.
-
2013
Persistent link: https://www.econbiz.de/10009781363
Saved in:
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