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~person:"Eisend, Martin"
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Eisend, Martin
Sauer, Nicola E.
64
Bauer, Hans H.
41
Stokburger-Sauer, Nicola E.
12
Teichmann, Karin
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Marketing letters : a journal of research in marketing
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Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
2
Measurement characteristics of Aaker's brand personality dimensions : lessons to be learned from human personality research
Eisend, Martin
;
Sauer, Nicola E.
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 950-958
Persistent link: https://www.econbiz.de/10010206851
Saved in:
3
Brand personality: A meta-analytic review of antecedents and consequences
Eisend, Martin
;
Stokburger-Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10010161512
Saved in:
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