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~person:"Eisend, Martin"
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Consumer behaviour
18
Konsumentenverhalten
18
Advertising
17
Werbung
17
Marktforschung
16
Market research
15
Meta-Analyse
12
Meta-analysis
12
Marketingmanagement
10
Marketing management
9
Beziehungsmarketing
8
Brand management
8
Markenführung
8
Relationship marketing
8
Theorie
8
Theory
8
Advertising effects
7
Internet marketing
7
Online-Marketing
7
Werbewirkung
7
Brand image
6
Markenimage
6
Marketing
6
Social Web
5
Social web
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Bibliometrics
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Bibliometrie
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Empirical method
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Empirische Methode
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Marketing theory
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Marketingtheorie
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Scientific method
4
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4
meta-analysis
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Advertising media
3
Betriebswirtschaftslehre
3
Brand
3
Brand loyalty
3
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32
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English
43
German
11
Author
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Eisend, Martin
Bruhn, Manfred
437
Meffert, Heribert
388
Kotler, Philip
306
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
212
Huber, Frank
207
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
Belz, Christian
164
Kumar, V.
164
Backhaus, Klaus
160
Tomczak, Torsten
155
Ahlert, Dieter
151
Herrmann, Andreas
151
Kleinaltenkamp, Michael
150
Sheth, Jagdish N.
147
Fritz, Wolfgang
140
Kreutzer, Ralf T.
125
Nufer, Gerd
122
Baumgarth, Carsten
120
Tadajewski, Mark
117
Spiller, Achim
109
Verhoef, Peter C.
108
Diller, Hermann
105
Kirchgeorg, Manfred
105
Vrontis, Demetris
104
Albers, Sönke
103
Melewar, T. C.
102
Krafft, Manfred
100
Han, Heesup
97
Irwin, Scott H.
96
Keller, Kevin Lane
96
Swoboda, Bernhard
96
Zentes, Joachim
96
Malhotra, Naresh K.
94
Gierl, Heribert
92
Franses, Philip Hans
90
Kaiser, Harry M.
90
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Springer Fachmedien Wiesbaden
3
European Advertising Academy
1
ICORIA <10, 2011, Berlin>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <14., 2015, London>
1
ICORIA <16., 2017, Gent>
1
Springer Nature Switzerland AG
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European Advertising Academy
7
SpringerLink / Bücher
5
Advances in advertising research
4
International journal of advertising : the review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of international marketing
4
Journal of the Academy of Marketing Science
3
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Research
2
Business/Economics
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic Services
1
Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
1
European Advertising Academy / Research
1
Gabler Edition Wissenschaft / Marketing-Management
1
Gabler Lehrbuch
1
Gabler Research
1
Handbook of research on international advertising
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of business ethics : JBE
1
Journal of business-to-business marketing
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing
1
Journal of public policy & marketing
1
Journal of retailing
1
Journal of service research
1
Marketing : ZFP ; journal of research and management
1
Marketing : journal of research and management
1
Marketing letters : a journal of research in marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Springer eBook Collection
1
Springer eBooks / Business and Management
1
The SAGE handbook of marketing ethics
1
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ECONIS (ZBW)
53
USB Cologne (EcoSocSci)
1
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1
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
2
The role of customer relationship vulnerability in service recovery
Cénophat, Sadrac
;
Eisend, Martin
;
Bayón, Tomás
; …
- In:
Journal of service research
27
(
2024
)
2
,
pp. 283-301
Persistent link: https://www.econbiz.de/10014580442
Saved in:
3
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
4
The dynamic nature of
marketing
constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
5
The power of innovativeness in manufacturer-retailer reltionships
Lennerts, Silke
;
Eisend, Martin
;
Lieven, Theo
;
Molner, Sven
- In:
Journal of business-to-business marketing
23
(
2016
)
3
,
pp. 235-251
Persistent link: https://www.econbiz.de/10011606407
Saved in:
6
Mini-film advertising and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
Saved in:
7
Icoria special issue
Rosengren, Sara
(
ed.
);
Eisend, Martin
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012498511
Saved in:
8
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
9
Lethal versus reproductive disease appeals in preventive health advertising : the moderating effect of life history strategy
Ivanov, Lachezar
;
Eisend, Martin
;
Diehl, Sandra
;
Wang, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 657-681
Persistent link: https://www.econbiz.de/10012586689
Saved in:
10
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
Saved in:
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