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~person:"Ekinci, Yuksel"
~person:"Huang, Chao-Chin"
~subject:"Kundenzufriedenheit"
~subject:"Markentreue"
~subject:"Personality psychology"
~subject:"Tourismusmarketing"
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Search: subject_exact:"Brand relationship"
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Kundenzufriedenheit
Markentreue
Personality psychology
Tourismusmarketing
Brand loyalty
8
Brand image
7
Markenimage
7
Beziehungsmarketing
6
Brand
6
Brand management
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenartikel
6
Markenführung
6
Relationship marketing
6
Structural equation model
3
Strukturgleichungsmodell
3
brand loyalty
3
Brand relationship quality (BRQ)
2
Customer satisfaction
2
Einzelhandel
2
Partial least squares
2
Partial least squares (PLS)
2
Partielle kleinste Quadrate
2
Relational bonds
2
Retail trade
2
Advertising effects
1
Brand attachment
1
Brand benefits
1
Brand experience
1
Brand love
1
Brand resonance model
1
Brand trust
1
CSR beliefs
1
Celebrity endorsement
1
Celebrity-Werbung
1
Confidence
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Destination management
1
Destinationsmanagement
1
Dienstleistungsqualität
1
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8
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Ekinci, Yuksel
Huang, Chao-Chin
Dawes, John
11
Han, Heesup
8
Fetscherin, Marc
5
Kim, Jinkyung Jenny
5
Ozuem, Wilson
5
Silberhorn, Nadja
5
Sohail, M. Sadiq
5
Berndt, Ernst R.
4
Burmann, Christoph
4
Ederer, Florian
4
Fatma, Mobin
4
Hollebeek, Linda D.
4
Huber, Frank
4
Hwang, Jinsoo
4
Khan, Imran
4
King, Ceridwyn
4
Leckie, Civilai
4
Loureiro, Sandra Maria Correia
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
So, Kevin Kam Fung
4
Thomson, Matthew
4
Aitken, Murray L.
3
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Brexendorf, Tim Oliver
3
Bruwer, Johan
3
Chen, Yuxin
3
Cui, Tony Haitao
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Fernandes, Teresa
3
Foxall, Gordon R.
3
Guzman, Francisco
3
Hildebrandt, Lutz
3
Huang, Rui
3
Huang, Shyh-Ming
3
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Annals of tourism research : ATR ; a social sciences journal
1
Australian journal of management
1
Corporate reputation review
1
Journal of business research : JBR
1
Journal of strategic marketing
1
Management decision : MD
1
Managing service quality : MSQ ; an international journal
1
Psychology & marketing
1
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ECONIS (ZBW)
8
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1
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
2
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
3
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
4
The impacts of brand experiences on brand loyalty : mediators of brand love and trust
Huang, Chao-Chin
- In:
Management decision : MD
55
(
2017
)
5
,
pp. 915-934
Persistent link: https://www.econbiz.de/10011673037
Saved in:
5
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
6
The impact of relational bonds on brand loyalty : the mediating effect of brand relationship quality
Huang, Chao-Chin
;
Fang, Shih Chieh
;
Huang, Shyh-ming
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
2
,
pp. 184-204
Persistent link: https://www.econbiz.de/10010253986
Saved in:
7
Symbolic consumption of tourism destination brands
Ekinci, Yuksel
;
Sirakaya-Turk, Ercan
;
Preciado, Sandra
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 711-718
Persistent link: https://www.econbiz.de/10009739966
Saved in:
8
Brand equity, brand loyalty and consumer satisfaction
Nam, Janghyeon
;
Ekinci, Yuksel
;
Whyatt, Georgina
- In:
Annals of tourism research : ATR ; a social sciences journal
38
(
2011
)
3
,
pp. 1009-1030
Persistent link: https://www.econbiz.de/10009300820
Saved in:
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