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~person:"El-Gohary, Hatem"
~subject:"KMU"
~subject:"Online-Marketing"
~type_genre:"Aufsatz im Buch"
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Search: ("EU-Stabilitätspakt" OR "Soziale Sicherung" OR "Arzneimittelmarkt" OR "Internet") AND NOT isPartOf:Wirtschaftsdienst
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El-Gohary, Hatem
Ratten, Vanessa
8
Camilleri, Mark Anthony
6
Kreutzer, Ralf T.
6
Skiera, Bernd
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Ghosh, Arpita
5
Malthouse, Edward C.
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Doiron, Daniel John
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E-marketing ; Vol. 2
3
E-commerce adoption and small business in the global marketplace : tools for optimization
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Innovations in SMEs and conducting e-business : technologies, trends and solutions
1
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ECONIS (ZBW)
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1
Brand humour advertisements on a social network platform and their impact on online consumer engagement : the case of Instagram
Akbar, Tooba Ali
;
El-Gohary, Hatem
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 212-236)
.
2021
Persistent link: https://www.econbiz.de/10012816091
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2
E-marketing : towards a conceptualisation of a new marketing philosophy
El-Gohary, Hatem
- In:
Innovations in SMEs and conducting e-business : …
,
(pp. 133-151)
.
2011
Persistent link: https://www.econbiz.de/10009405599
Saved in:
3
Expanding TAM and IDT to understand the adoption of e-marketing by small business enterprises : an empirical investigation
El-Gohary, Hatem
-
2012
Persistent link: https://www.econbiz.de/10009575184
Saved in:
4
Understanding the factors affecting the adoption of e-marketing by small business enterprises
El-Gohary, Hatem
;
Trueman, Myfanwy
;
Fukuhawa, Kyoko
-
2012
Persistent link: https://www.econbiz.de/10009575185
Saved in:
5
Exploring e-marketing practices as tool for globalisation by Egyptian SBEs
El-Gohary, Hatem
-
2012
Persistent link: https://www.econbiz.de/10009575228
Saved in:
6
Understanding the factors affecting the adoption of e-marketing by small business enterprises
El-Gohary, Hatem
;
Trueman, Myfanwy
;
Fukukawa, Kyoko
- In:
E-commerce adoption and small business in the global …
,
(pp. 237-257)
.
2010
Persistent link: https://www.econbiz.de/10003931054
Saved in:
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