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Erkan, Ismail
Kreutzer, Ralf T.
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International journal of internet marketing and advertising : IJIMA
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Special issue on: social media marketing in the digital era
Unal, Sevtap
(
ed.
);
Erkan, Ismail
(
ed.
);
Acikgoz, Fulya
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012670660
Saved in:
2
What makes people share? : the effects of online ads on consumers' sharing intentions
Erkan, Ismail
;
Acikgoz, Fulya
- In:
Digital marketing strategies and models for competitive …
,
(pp. 187-203)
.
2020
Persistent link: https://www.econbiz.de/10012231315
Saved in:
3
Social media or shopping websites? : the influence of eWOM on consumers' online purchase intentions
Erkan, Ismail
;
Evans, Chris
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 617-633
Persistent link: https://www.econbiz.de/10011914772
Saved in:
4
Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Alboqami, Hassan
;
Al-Karaghouli, Wafi
;
Baeshen, Yasser
; …
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10011497534
Saved in:
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