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~person:"Esch, Franz-Rudolf"
~person:"Huber, Frank"
~person:"Japutra, Arnold"
~subject:"Markenführung"
~subject:"Schätzung"
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Search: subject:"Personality"
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Markenführung
Schätzung
Brand image
75
Markenimage
75
Brand management
41
Consumer behaviour
33
Konsumentenverhalten
33
Brand
23
Markenartikel
23
Beziehungsmarketing
21
Relationship marketing
21
Deutschland
20
Germany
20
Theorie
14
Theory
14
Personality psychology
11
Persönlichkeitspsychologie
11
Customer satisfaction
7
Kundenzufriedenheit
7
Markenpolitik
7
Advertising effects
6
Brand loyalty
6
Estimation
6
Internal branding
6
Interne Markenführung
6
Werbewirkung
6
Emotion
5
Vertrauen
5
Confidence
4
Corporate reputation
4
Dienstleistungsqualität
4
Firmenimage
4
Service quality
4
Verbraucherverhalten
4
Automotive industry
3
Brand attachment
3
Brand personality
3
Destination management
3
Destinationsmanagement
3
Kfz-Industrie
3
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Undetermined
24
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Article
34
Book / Working Paper
8
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Article in journal
28
Aufsatz in Zeitschrift
28
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6
Book section
6
Graue Literatur
4
Non-commercial literature
4
Arbeitspapier
1
Case study
1
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1
Working Paper
1
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Language
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English
24
German
18
Author
All
Esch, Franz-Rudolf
Huber, Frank
Japutra, Arnold
Burmann, Christoph
52
Loureiro, Sandra Maria Correia
26
Keller, Kevin Lane
25
Melewar, T. C.
24
Phau, Ian
22
Guzman, Francisco
21
Bang, Nguyen
20
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Sarkar, Abhigyan
18
Baumgarth, Carsten
17
Foroudi, Pantea
16
Han, Heesup
16
MacInnis, Deborah J.
16
Bruhn, Manfred
15
Ekinci, Yuksel
15
Khan, Imran
15
Romaniuk, Jenni
15
Christodoulides, George
14
King, Ceridwyn
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Sattler, Henrik
14
Kumar, Vikas
13
Rahman, Zillur
13
Veloutsou, Cleopatra
13
Wagner, Joachim
13
Grohmann, Bianca
12
Gupta, Suraksha
12
Park, Jungkun
12
Roy, Sanjit
12
Schmidt, Holger J.
12
Shimul, Anwar Sadat
12
Sreejesh, S.
12
Batra, Rajeev
11
Fetscherin, Marc
11
Hegner, Sabrina
11
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Campus Verlag
1
Springer Fachmedien Wiesbaden
1
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Journal of business research : JBR
4
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Marketing : ZFP ; journal of research and management
3
The journal of product & brand management
2
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Best practice der Markenführung
1
Cutting edge international research
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Electronic retailing
1
European journal of marketing
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
International journal of market research
1
International marketing review
1
Journal of business economics : JBE
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
1
Marketing intelligence & planning
1
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
1
Psychology & marketing
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
1
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ECONIS (ZBW)
42
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1
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1
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
2
Self-congruence, brand attachment and compulsive buying
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 456-463
Persistent link: https://www.econbiz.de/10012023685
Saved in:
3
Responsible and active brand
personality
: on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Saved in:
4
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
5
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
6
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
7
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
8
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
9
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
10
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
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