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~person:"Esch, Franz-Rudolf"
~person:"Kim, Eunice"
~person:"Rahman, Zillur"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Brand management
45
Markenführung
45
Brand image
31
Markenimage
31
Brand
24
Consumer behaviour
23
Konsumentenverhalten
23
Markenartikel
23
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Esch, Franz-Rudolf
Kim, Eunice
Rahman, Zillur
Melewar, T. C.
63
Loureiro, Sandra Maria Correia
40
Merrilees, Bill
40
Bang, Nguyen
39
Phau, Ian
38
Romaniuk, Jenni
34
Diamantopoulos, Adamantios
32
Ko, Eunju
32
Keller, Kevin Lane
31
De Chernatony, Leslie
30
Han, Heesup
30
Sattler, Henrik
29
Christodoulides, George
28
Gierl, Heribert
28
Balmer, John M. T.
27
Baumgarth, Carsten
27
Gupta, Suraksha
27
Foroudi, Pantea
26
Guzman, Francisco
26
Veloutsou, Cleopatra
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Vrontis, Demetris
25
King, Ceridwyn
24
Pitt, Leyland F.
24
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24
Khan, Imran
23
Roper, Stuart
23
Sung, Yongjun
23
Wiedmann, Klaus-Peter
23
Dawes, John
22
Fetscherin, Marc
22
Hollebeek, Linda D.
22
Paul, Justin
22
Pelsmacker, Patrick de
22
Valette-Florence, Pierre
22
Völckner, Franziska
22
Burmann, Christoph
21
Herrmann, Andreas
21
Iglesias, Oriol
21
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Marketing : ZFP ; journal of research and management
12
The journal of product & brand management
3
Harvard-Business-Manager : das Wissen der Besten
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
The international journal of bank marketing : IJBM
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Cornell hospitality quarterly : CQ
1
Die Betriebswirtschaft : DBW
1
European journal of marketing
1
International journal of business excellence
1
International journal of business excellence : IJBEX
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International review on public and non-profit marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of current issues and research in advertising
1
Journal of internet commerce
1
Management decision : MD
1
Markenartikel : das Magazin für Markenführung
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Psychology & marketing
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The marketing review
1
Vision : the journal of business perspective
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Zeitschrift für Management : ZfM
1
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ECONIS (ZBW)
57
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57
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1
Anthropomorphic brand management : an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
2
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
3
The impact of influencer marketing on perception and experience of unknown, weak and strong brands
Pitz, Julia
;
Köhler, Isabelle
;
Esch, Franz-Rudolf
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 14-24
Persistent link: https://www.econbiz.de/10011961756
Saved in:
4
Social break up : why consumers hide and unlike brands on Facebook
Kwon, Eun Sook
;
Kim, Eunice
;
Chung, Yoo Jin
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 299-317
Persistent link: https://www.econbiz.de/10012284820
Saved in:
5
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
6
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
7
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
8
Brand experience anatomy in hotels : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10011730762
Saved in:
9
Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
Saved in:
10
Retail brand experience : scale development and validation
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 435-451
Persistent link: https://www.econbiz.de/10011620591
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