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~person:"Esch, Franz-Rudolf"
~person:"Vrontis, Demetris"
~subject:"Deutschland"
~subject:"Germany"
~subject:"Marketing management"
~type:"article"
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Deutschland
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Marketing management
Markenführung
97
Brand management
95
Marketingmanagement
42
Consumer behaviour
32
Innovation
32
Konsumentenverhalten
32
Beziehungsmarketing
31
Relationship marketing
31
Innovation management
25
Innovationsmanagement
25
Strategic management
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Strategisches Management
25
Brand image
24
Markenimage
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Firm performance
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Unternehmenserfolg
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Wissensmanagement
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Italy
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Esch, Franz-Rudolf
Vrontis, Demetris
Wrohlich, Katharina
70
Kirsch, Anja
55
Homburg, Christian
45
Bruhn, Manfred
43
Theuvsen, Ludwig
40
Meffert, Heribert
38
Holst, Elke
37
Bauer, Hans H.
36
Spiller, Achim
33
Kumar, V.
30
Brettel, Malte
29
Gerpott, Torsten J.
29
Schiereck, Dirk
29
Hoffjan, Andreas
27
Weber, Jürgen
26
Sondergeld, Virginia
25
Diller, Hermann
24
Gleißner, Werner
24
Herrmann, Andreas
24
Huber, Frank
24
Kirchgeorg, Manfred
24
Becker, Wolfgang
23
Gierl, Heribert
23
Müller, Stefan
23
O'Cass, Aron
23
Wiedmann, Klaus-Peter
23
Süß, Stefan
22
Ahlert, Dieter
21
Belitz, Heike
21
Czarnitzki, Dirk
21
Gemünden, Hans Georg
21
Hirsch, Bernhard
21
Kraus, Sascha
21
Schäffer, Utz
21
Kabst, Rüdiger
20
Kitchen, Philip J.
20
Littkemann, Jörn
20
Morgan, Neil A.
20
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Marketing : ZFP ; journal of research and management
4
Journal for international business and entrepreneurship development
3
World review of entrepreneurship, management and sustainable development
3
International marketing review
2
Journal for global business advancement : JGBA
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Aufbruch : Ingredient Branding schafft Werte
1
Cross cultural management : an international journal
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
Ekonomski pregled
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Geschäftsmodelle für Wertschöpfungsnetzwerke : Wilfried Krüger zum 60. Geburtstag
1
Global business & economics review
1
Handelsforschung
1
Innovative business practices : prevailing a turbulent era
1
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
1
International journal of globalisation and small business : IJGSB
1
International journal of organizational analysis
1
International journal of technology marketing : IJTMkt
1
International studies of management and organization
1
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
1
Journal of customer behaviour
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
Markenartikel : das Magazin für Markenführung
1
Marketing intelligence & planning
1
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
New developments and approaches in consumer behavior research
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The journal of services marketing
1
Wertorientierte Markenführung versus shareholder value? : [Markendialog Februar 2002]
1
Wirtschaftspolitische Blätter
1
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ECONIS (ZBW)
51
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1
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
2
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
3
The agile innovation pendulum : a strategic marketing multicultural model for family businesses
Thrassou, Alkis
;
Vrontis, Demetris
;
Bresciani, Stefano
- In:
International studies of management and organization
48
(
2018
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10011883101
Saved in:
4
Innovative marketing behaviour determinants in wine SMEs : the case of an Italian wine region
Contò, Francesco
;
Fiore, Mariantonietta
;
Vrontis, Demetris
- In:
International journal of globalisation and small …
7
(
2015
)
2
,
pp. 107-124
Persistent link: https://www.econbiz.de/10011533833
Saved in:
5
Transcending innovativeness towards strategic reflexivity
Vrontis, Demetris
;
Thrassou, Alkis
;
Chebbi, Hela
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
4
,
pp. 420-437
Persistent link: https://www.econbiz.de/10009659816
Saved in:
6
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
7
The behavioural perspective of cause-related marketing : a conceptual framework of behavioural antecedents and outcomes
Nair, Suja
;
Shams, Riad
;
Siachou, Evangelia
;
Vrontis, …
- In:
Journal for global business advancement : JGBA
14
(
2021
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012693772
Saved in:
8
Brand building vs. Brand killing
Esch, Franz-Rudolf
;
Gawlowski, Dominika
;
Krieger, Kai Harald
- In:
Das Diktat der Markenführung : 11 Thesen zur …
,
(pp. 41-66)
.
2009
Persistent link: https://www.econbiz.de/10003872064
Saved in:
9
Old, new and third wine regions : a consumer perspective
Maizza, Amedeo
;
Fait, Monica
;
Scorrano, Paola
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Saved in:
10
Agro business in a changing competitive environment : Campania firms' strategic, marketing and financial choices
Rossi, Matteo
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
World review of entrepreneurship, management and …
10
(
2014
)
2/3
,
pp. 312-333
Persistent link: https://www.econbiz.de/10010393472
Saved in:
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