//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Esch, Franz-Rudolf"
~person:"Vrontis, Demetris"
~subject:"Germany"
~subject:"Knowledge management"
~subject:"Marketing management"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Germany
Knowledge management
Marketing management
Werbewirkung
Markenführung
129
Brand management
127
Marketingmanagement
63
Markenpolitik
49
Strategisches Management
42
Consumer behaviour
39
Innovation
39
Konsumentenverhalten
39
Innovationsmanagement
36
Innovation management
35
Beziehungsmarketing
34
Deutschland
34
Relationship marketing
34
Strategic management
31
Theorie
31
Theory
31
Brand image
27
Kommunikation
27
Markenimage
27
Marketing
27
Firm performance
22
KMU
22
SME
22
Unternehmenserfolg
22
Wissensmanagement
22
Brand
21
Erfolgsfaktor
21
Success factor
21
Advertising effects
20
Markenartikel
20
Welt
19
World
19
Public relations
18
Öffentlichkeitsarbeit
18
Organisatorischer Wandel
17
Organizational change
17
more ...
less ...
Online availability
All
Undetermined
36
Free
1
Type of publication
All
Article
76
Book / Working Paper
42
Type of publication (narrower categories)
All
Article in journal
53
Aufsatz in Zeitschrift
53
Aufsatz im Buch
24
Book section
24
Aufsatzsammlung
14
Lehrbuch
12
Bibliografie enthalten
11
Bibliography included
11
Collection of articles of several authors
11
Sammelwerk
11
Textbook
11
Handbook
9
Handbuch
9
Hochschulschrift
5
Thesis
3
Systematic review
2
Übersichtsarbeit
2
Case study
1
Fallstudie
1
Festschrift
1
more ...
less ...
Language
All
German
65
English
54
Author
All
Esch, Franz-Rudolf
Vrontis, Demetris
Bruhn, Manfred
144
Meffert, Heribert
144
Homburg, Christian
125
Weber, Jürgen
116
Becker, Wolfgang
104
Kotler, Philip
88
Bauer, Hans H.
86
Huber, Frank
77
Czarnitzki, Dirk
76
Wrohlich, Katharina
73
Ahlert, Dieter
72
Burmann, Christoph
71
Schewe, Gerhard
69
Pepels, Werner
68
Rammer, Christian
68
Wiedmann, Klaus-Peter
67
Akhavan, Peyman
66
Kirchgeorg, Manfred
66
Horváth, Péter
62
Jennex, Murray E.
62
Backhaus, Klaus
59
Müller, Stefan
58
Spiller, Achim
58
Peters, Bettina
57
Kirsch, Anja
55
Wildemann, Horst
54
Zentes, Joachim
54
Albach, Horst
53
Fritsch, Michael
50
Wagner, Joachim
50
Albers, Sönke
49
Antonelli, Cristiano
47
Gleich, Ronald
47
Schmeisser, Wilhelm
47
Theuvsen, Ludwig
47
Swoboda, Bernhard
46
Bouncken, Ricarda B.
44
Foss, Nicolai J.
43
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
4
Springer Gabler <Firma>
1
Verlag Franz Vahlen
1
Published in...
All
Springer Reference Wirtschaft
9
SpringerLink / Bücher
7
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Marketing : ZFP ; journal of research and management
6
International marketing review
5
Journal for international business and entrepreneurship development
4
World review of entrepreneurship, management and sustainable development
4
Journal of business research : JBR
3
Springer eBook Collection / Springer Reference DE
3
Cross cultural management : an international journal
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Gabler Research / Forschungsgruppe Konsum und Verhalten
2
International journal of managerial and financial accounting : IJMFA
2
Journal for global business advancement : JGBA
2
Springer eBook Collection / Business and Economics
2
Technological forecasting & social change : an international journal
2
The annals of business research
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Aufbruch : Ingredient Branding schafft Werte
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
EBL-Schweitzer
1
Ekonomski pregled
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Gabler Research / Marken- und Produktmanagement
1
Gabler research
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler-Lehrbuch
1
Geschäftsmodelle für Wertschöpfungsnetzwerke : Wilfried Krüger zum 60. Geburtstag
1
Global business & economics review
1
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
1
Handelsforschung
1
IEEE transactions on engineering management : EM
1
Innovative business practices : prevailing a turbulent era
1
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
1
International journal of globalisation and small business : IJGSB
1
International journal of organizational analysis
1
more ...
less ...
Source
All
ECONIS (ZBW)
118
Showing
1
-
10
of
118
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic agility, openness and performance : a mixed method comparative analysis of firms operating in developed and emerging markets
Vrontis, Demetris
;
Belás, Jaroslav
;
Thrassou, Alkis
; …
- In:
Review of managerial science : RMS
17
(
2023
)
4
,
pp. 1365-1398
Persistent link: https://www.econbiz.de/10014266761
Saved in:
2
Enhancing firm performance through innovation : the roles of intellectual capital, government support, knowledge sharing and knowledge
management
success
Truong Binh Thi Thanh
;
Nguyen Van Phuong
;
Vrontis, Demetris
- In:
Journal of intellectual capital
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014506844
Saved in:
3
International relationship
management
during social distancing : the role of AI-integrated social CRM by MNEs during the Covid-19 pandemic
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Thrassou, Alkis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1263-1294
Persistent link: https://www.econbiz.de/10014470119
Saved in:
4
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
5
Global talent
management
by multinational enterprises post-COVID-19 : the role of enterprise social networking and senior leadership
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Thunderbird international business review
65
(
2023
)
1
,
pp. 77-88
Persistent link: https://www.econbiz.de/10013472759
Saved in:
6
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
7
The role of external embeddedness and knowledge
management
as antecedents of ambidexterity and performances in Italian SMEs
Dezi, Luca
;
Ferraris, Alberto
;
Papa, Armando
;
Vrontis, …
- In:
IEEE transactions on engineering management : EM
68
(
2021
)
2
,
pp. 360-369
Persistent link: https://www.econbiz.de/10012542627
Saved in:
8
Can traditional organizations be digitally transformed by themselves? : the moderating role of absorptive capacity and strategic interdependence
Siachou, Evangelia
;
Vrontis, Demetris
;
Trichina, Eleni
- In:
Journal of business research : JBR
124
(
2021
),
pp. 408-421
Persistent link: https://www.econbiz.de/10012493882
Saved in:
9
Drivers of social capital in enhancing team knowledge sharing and team performance : moderator role of manager's cultural intelligence
Thomas, Asha
;
Cillo, Valentina
;
Caggiano, Valeria
; …
- In:
International journal of managerial and financial …
12
(
2020
)
3/4
,
pp. 284-303
Persistent link: https://www.econbiz.de/10012512229
Saved in:
10
The agile innovation pendulum : a strategic marketing multicultural model for family businesses
Thrassou, Alkis
;
Vrontis, Demetris
;
Bresciani, Stefano
- In:
International studies of management and organization
48
(
2018
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10011883101
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->