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~person:"Evangelisti Allori, Paola"
~person:"Pfeuffer, Alexander"
~subject:"Linguistik"
~subject:"Marketing management"
~subject:"Public relations"
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Linguistik
Marketing management
Public relations
Sponsoring
5
Öffentlichkeitsarbeit
5
Sponsorship
4
Unternehmenskultur
3
Advertising effects
2
Consumer behaviour
2
Corporate Communication
2
Corporate culture
2
Corporate disclosure
2
Corporate reputation
2
Fachsprache
2
Firmenimage
2
Konsumentenverhalten
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Advertising
1
Aufsatzsammlung
1
Communication
1
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1
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1
Linguistics
1
Sport event
1
Sportveranstaltung
1
Vertrauen
1
Viral marketing
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Virales Marketing
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eWOM
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sponsorship disclosure
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trust
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Evangelisti Allori, Paola
Pfeuffer, Alexander
Bruhn, Manfred
11
Cornwell, T. Bettina
9
Hermanns, Arnold
6
Jensen, Jonathan A.
5
Kiendl, Stephanie C.
5
Woisetschläger, David
5
Carrillat, François A.
4
Grohs, Reinhard
4
Meyer, Jörn-Axel
4
Ahlert, Dieter
3
Astous, Alain d'
3
Glogger, Anton
3
Huh, Jisu
3
Lamprecht, Wolfgang
3
Marwitz, Christian
3
Nufer, Gerd
3
Reisinger, Heribert
3
Stockmann, Philip
3
Uhrich, Sebastian
3
Bagusat, Ariane
2
Bornemann, Torsten
2
Bühler, André W.
2
Cobbs, Joe
2
Dahlhoff, Hans-Dieter
2
Drees, Norbert
2
Edeling, Alexander
2
Flöter, Thomas
2
Garzone, Giuliana
2
Hattula, Stefan
2
Hautbois, Christopher
2
Kitchen, Philip J.
2
Kittel-Wegner, Ellen
2
Kwak, Dae Hee
2
Maurer, Fabian
2
Meenaghan, John A.
2
Michaelis, Manuel
2
Pappu, Ravi
2
Pope, Nigel
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
International journal of advertising : the review of marketing communications
1
Journal of current issues and research in advertising
1
Linguistic insights : li ; studies in language and communication
1
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ECONIS (ZBW)
4
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1
Effects of different
sponsorship
disclosure message types on consumers' trust and attitudes
Pfeuffer, Alexander
;
Huh, Jisu
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 49-80
Persistent link: https://www.econbiz.de/10012498501
Saved in:
2
The effect of
sponsorship
disclosure in YouTube product reviews
Pfeuffer, Alexander
;
Lu, Xinyu
;
Zhang, Yiran
;
Huh, Jisu
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10012695168
Saved in:
3
Discourse, identities and genres in corporate communication :
sponsorship
, advertising and organizational communication
Evangelisti Allori, Paola
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008937214
Saved in:
4
Corporate identity and image promotion through sponsoring international sports events : a view from the Web
Evangelisti Allori, Paola
- In:
Discourse, identities and genres in corporate …
,
(pp. 75-97)
.
2010
Persistent link: https://www.econbiz.de/10009013075
Saved in:
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