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~person:"Evangelisti Allori, Paola"
~person:"Pfeuffer, Alexander"
~subject:"Public relations"
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Search: subject:"sponsorship"
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Public relations
Sponsoring
5
Öffentlichkeitsarbeit
5
Sponsorship
4
Unternehmenskultur
3
Advertising effects
2
Consumer behaviour
2
Corporate Communication
2
Corporate culture
2
Corporate disclosure
2
Corporate reputation
2
Fachsprache
2
Firmenimage
2
Konsumentenverhalten
2
Unternehmenspublizität
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2
Advertising
1
Aufsatzsammlung
1
Communication
1
Confidence
1
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1
Linguistics
1
Linguistik
1
Sport event
1
Sportveranstaltung
1
Vertrauen
1
Viral marketing
1
Virales Marketing
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eWOM
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sponsorship disclosure
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trust
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Evangelisti Allori, Paola
Pfeuffer, Alexander
Bruhn, Manfred
9
Grohs, Reinhard
3
Lamprecht, Wolfgang
3
Reisinger, Heribert
3
Uhrich, Sebastian
3
Cornwell, T. Bettina
2
Dahlhoff, Hans-Dieter
2
Flöter, Thomas
2
Garzone, Giuliana
2
Hermanns, Arnold
2
Huh, Jisu
2
Maurer, Fabian
2
Meyer, Jörn-Axel
2
Pappu, Ravi
2
Zengel, Michael
2
Adeola, Ogechi
1
An, Soontae
1
Andreff, Wladimir
1
Anger, Karla
1
Araújo, Elton Gean
1
Astous, Alain d'
1
Avenarius, Horst
1
Bagusat, Ariane
1
Barnes, Liz
1
Beier, Stefanie
1
Benkenstein, Martin
1
Blazquez Cano, Marta
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Bloxsome, Ellen
1
Blumrodt, Jens
1
Boerman, Sophie C.
1
Boeuf, Benjamin
1
Brown, Mark
1
Burkart, Roland
1
Butler, Bryan
1
Caemmerer, Barbara
1
Carrillat, François A.
1
Catenaccio, Paola
1
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
International journal of advertising : the review of marketing communications
1
Journal of current issues and research in advertising
1
Linguistic insights : li ; studies in language and communication
1
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ECONIS (ZBW)
4
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1
Effects of different
sponsorship
disclosure message types on consumers' trust and attitudes
Pfeuffer, Alexander
;
Huh, Jisu
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 49-80
Persistent link: https://www.econbiz.de/10012498501
Saved in:
2
The effect of
sponsorship
disclosure in YouTube product reviews
Pfeuffer, Alexander
;
Lu, Xinyu
;
Zhang, Yiran
;
Huh, Jisu
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10012695168
Saved in:
3
Discourse, identities and genres in corporate communication :
sponsorship
, advertising and organizational communication
Evangelisti Allori, Paola
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008937214
Saved in:
4
Corporate identity and image promotion through sponsoring international sports events : a view from the Web
Evangelisti Allori, Paola
- In:
Discourse, identities and genres in corporate …
,
(pp. 75-97)
.
2010
Persistent link: https://www.econbiz.de/10009013075
Saved in:
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