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~person:"Evans, Kenneth R."
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Marketing management
5
Marketingmanagement
5
Marketing
3
Beziehungsmarketing
2
Marketing theory
2
Marketingtheorie
2
Relationship marketing
2
Analysis of variance
1
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Marketing messages
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Semiconductor industry
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Evans, Kenneth R.
Meffert, Heribert
257
Kotler, Philip
245
Bruhn, Manfred
239
Pepels, Werner
157
Homburg, Christian
121
Wiedmann, Klaus-Peter
81
Belz, Christian
78
Bauer, Hans H.
77
Sheth, Jagdish N.
75
Tomczak, Torsten
68
Kirchgeorg, Manfred
67
Fritz, Wolfgang
65
Backhaus, Klaus
63
Kleinaltenkamp, Michael
59
Reinecke, Sven
59
Diller, Hermann
53
Esch, Franz-Rudolf
52
McDonald, Malcolm
52
Kumar, V.
51
Kreutzer, Ralf T.
48
Zerres, Michael P.
48
Baker, Michael John
47
Keller, Kevin Lane
47
Armstrong, Gary
46
Dichtl, Erwin
46
Ahlert, Dieter
45
Kuß, Alfred
44
Albers, Sönke
43
Kitchen, Philip J.
41
Piercy, Nigel
41
Raffée, Hans
39
Berndt, Ralph
38
Huber, Frank
38
Kerin, Roger A.
38
Nufer, Gerd
38
Unger, Fritz
38
Burmann, Christoph
37
Herrmann, Andreas
35
Koschnick, Wolfgang J.
35
Weis, Hans Christian
35
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American Marketing Association
2
Winter Educators' Conference <2002, Austin, Tex.>
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European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
MSI reports : working paper series
1
Marketing theory and applications
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ECONIS (ZBW)
6
USB Cologne (EcoSocSci)
1
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1
Unintended effects of marketing messages on salespeople's cynicism
Seriki, Olalekan K.
;
Evans, Kenneth R.
;
Jeon, Hyo Jin
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10011529783
Saved in:
2
Effects of interaction and entrepreneurial orientation on organizational performance : insights into market driven and market driving
Chen, Yen-chun
;
Lie, Po-Chien
;
Evans, Kenneth R.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 1019-1034
Persistent link: https://www.econbiz.de/10009656643
Saved in:
3
Resource commitment behaviour of industrial exhibitors : an exploratory study
Li, Po-chien
;
Evans, Kenneth R.
;
Chen, Yen-chun
;
Wood, …
- In:
The journal of business & industrial marketing
26
(
2011
)
6
,
pp. 430-442
Persistent link: https://www.econbiz.de/10009272347
Saved in:
4
Use of relationship marketing programs in building customer-salesperson and customer-firm realationship : differential influences on financial outcomes
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Houston, Mark B.
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10003562018
Saved in:
5
Leveraging relationship marketing strategies for better performance : a meta-analysis ; Report No. 05-115
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
; …
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 107-140
Persistent link: https://www.econbiz.de/10003201776
Saved in:
6
"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R.
(
contributor
);
Scheer, Lisa K.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001752828
Saved in:
7
2002 AMA Winter Educators' Conference : [held February 22 - 25, 2002, at ... Austin, Tex.]
Evans, Kenneth R.
(
contributor
)
-
Winter Educators' Conference <2002, Austin, Tex.>
-
2002
Persistent link: https://www.econbiz.de/10004789602
Saved in:
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