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~person:"Evanschitzky, Heiner"
~person:"Huber, Frank"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
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Beziehungsmarketing
Consumer behaviour
Relationship marketing
83
Deutschland
75
Germany
72
Konsumentenverhalten
50
Brand management
48
Markenführung
48
Theorie
46
Theory
46
Markenpolitik
35
Customer satisfaction
26
Kundenzufriedenheit
26
Markenimage
23
Marketing
23
Erfolgsfaktor
21
Marketing management
21
Marketingmanagement
21
Produktmanagement
19
Product management
18
Brand image
17
Markenartikel
17
Success factor
16
Estimation
15
Schätzung
15
Brand
14
Automotive industry
12
Kfz-Industrie
12
Dienstleistungsqualität
10
Lieferantenmanagement
10
Service quality
10
Supplier relationship management
10
Werbewirkung
10
Advertising effects
9
Innovation management
9
Innovationsmanagement
9
Market research
9
Marktforschung
9
Strategische Allianz
9
Strategisches Management
9
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Undetermined
19
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3
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Article
65
Book / Working Paper
36
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Article in journal
46
Aufsatz in Zeitschrift
46
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19
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19
Graue Literatur
16
Non-commercial literature
16
Arbeitspapier
4
Working Paper
4
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2
Case study
2
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2
Hochschulschrift
2
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2
Collection of articles of several authors
1
Company information
1
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1
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1
Handbuch
1
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1
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Language
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German
71
English
31
Author
All
Evanschitzky, Heiner
Huber, Frank
Bruhn, Manfred
120
Homburg, Christian
120
Kumar, V.
89
Han, Heesup
77
Bauer, Hans H.
68
Mattila, Anna S.
65
Herrmann, Andreas
62
Verhoef, Peter C.
62
Hollebeek, Linda D.
55
Wiedmann, Klaus-Peter
55
Piller, Frank T.
48
Stauss, Bernd
47
Krafft, Manfred
46
Loureiro, Sandra Maria Correia
46
Palmatier, Robert W.
42
Gil Saura, Irene
41
Phau, Ian
41
Walsh, Gianfranco
40
Bang, Nguyen
39
Sheth, Jagdish N.
39
Smith, Alan D.
39
Swoboda, Bernhard
39
Vrontis, Demetris
38
Thaichon, Park
37
Mittal, Vikas
36
Stock-Homburg, Ruth
36
Ko, Eunju
35
Neslin, Scott A.
35
Prentice, Catherine
35
Hippner, Hajo
34
Svensson, Göran
34
Grewal, Dhruv
33
Van den Poel, Dirk
33
Hyun, Sunghyup Sean
32
Melewar, T. C.
32
Wilde, Klaus D.
32
Gierl, Heribert
31
Rahman, Zillur
31
Reinartz, Werner J.
31
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Springer Fachmedien Wiesbaden
1
Published in...
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
12
Journal of business economics : JBE
7
Reihe: Marketing : MAR
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
SpringerLink / Bücher
4
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Gabler Edition Wissenschaft
3
Journal of business research : JBR
3
Journal of retailing
3
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
3
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of marketing
2
Journal of service research : JSR
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Springer eBook Collection / Business and Economics
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Die Bank
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Electronic retailing
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
Handbuch Kundenbindungsmanagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Internetökonomie und Hybridität
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Kundenbeziehungen im Dienstleistungsbereich
1
Kundenmanagement
1
Kundenorientierung von Banken : Strategien für Kundennähe und effektives Beziehungsmanagement
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
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ECONIS (ZBW)
101
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101
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1
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
2
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
4
Aligning employee service recovery performance with brand values : the role of brand-specific leadership
Khanyapuss Punjaisri
;
Evanschitzky, Heiner
;
Rudd, John
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 981-1006
Persistent link: https://www.econbiz.de/10010194421
Saved in:
5
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
6
Securing business-to-business relationships : the impact of switching costs
Blut, Markus
;
Evanschitzky, Heiner
;
Backhaus, Christof
; …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 82-90
Persistent link: https://www.econbiz.de/10011447495
Saved in:
7
Satisfaction with complaint handling : a replication study on its determinants in a business-to-business context
Brock, Christian
;
Blut, Markus
;
Evanschitzky, Heiner
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 319-322
Persistent link: https://www.econbiz.de/10009779946
Saved in:
8
Customer inspiration : conceptualization, scale development, and validation
Böttger, Tim
;
Rudolph, Thomas
;
Evanschitzky, Heiner
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011776901
Saved in:
9
Mood regulation, customer participation, and customer value creation in hospitality services
Taheri, Babak
;
Coelho, Filipe
;
Sousa, Carlos M. P.
; …
- In:
International journal of contemporary hospitality management
29
(
2017
)
12
,
pp. 3063-3081
Persistent link: https://www.econbiz.de/10011804932
Saved in:
10
Antecedents of peripheral services cross-buying behavior
Evanschitzky, Heiner
;
Malhotra, Neeru
;
Wangenheim, …
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 218-224
Persistent link: https://www.econbiz.de/10011698002
Saved in:
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