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~person:"Evanschitzky, Heiner"
~person:"Huber, Frank"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
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Beziehungsmarketing
Relationship marketing
43
Consumer behaviour
24
Konsumentenverhalten
24
Deutschland
18
Germany
18
Customer satisfaction
15
Kundenzufriedenheit
15
Theorie
14
Theory
14
Brand management
11
Markenführung
11
Dienstleistungsqualität
7
Service quality
7
Brand image
6
Markenimage
6
Lieferantenmanagement
5
Marketing management
5
Marketingmanagement
5
Product management
5
Produktmanagement
5
Supplier relationship management
5
Beschwerdemanagement
4
Bundling strategy
4
Complaint management
4
Kundenbindungsprogramm
4
Leistungsbündel
4
Loyalty program
4
Operations Research
4
Operations research
4
Switching behaviour
4
Switching costs
4
Wechselverhalten
4
B-to-B-Marketing
3
Brand
3
Business-to-business marketing
3
Confidence
3
Conjoint analysis
3
Conjoint-Analyse
3
Corporate reputation
3
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Undetermined
14
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1
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Article
43
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
43
Aufsatz im Buch
18
Book section
18
Graue Literatur
12
Non-commercial literature
12
Arbeitspapier
2
Aufsatzsammlung
2
Working Paper
2
Collection of articles of several authors
1
Company information
1
Firmeninformation
1
Handbook
1
Handbuch
1
Hochschulschrift
1
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1
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1
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Language
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German
22
English
21
Author
All
Evanschitzky, Heiner
Huber, Frank
Han, Heesup
52
Kumar, V.
48
Hollebeek, Linda D.
42
Mattila, Anna S.
36
Gil Saura, Irene
35
Verhoef, Peter C.
35
Smith, Alan D.
31
Palmatier, Robert W.
30
Prentice, Catherine
30
Svensson, Göran
30
Homburg, Christian
29
Loureiro, Sandra Maria Correia
28
Herrmann, Andreas
27
Bruhn, Manfred
26
Agnihotri, Raj
24
Grewal, Dhruv
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Bang, Nguyen
23
Klaus, Philipp
23
Vrontis, Demetris
23
Thaichon, Park
22
Rather, Raouf Ahmad
21
Ruyter, Ko de
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Kumar, Vikas
20
Quach, Sara
20
Wieseke, Jan
20
Karjaluoto, Heikki
19
Khan, Imran
19
Sesé, F. Javier
19
So, Kevin Kam Fung
19
Casidy, Riza
18
Gustafsson, Anders
18
Kim, Wansoo
18
Neslin, Scott A.
18
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Published in...
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Journal of business economics : JBE
7
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Journal of business research : JBR
3
Journal of retailing
3
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of marketing
2
Journal of service research : JSR
2
Die Bank
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Psychology & marketing
1
Schmalenbach business review : sbr
1
The journal of product & brand management
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Tourismus-Journal : Zeitschrift für tourismuswissenschaftliche Forschung und Praxis
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Zeitschrift für Planung : ZP
1
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Source
All
ECONIS (ZBW)
43
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1
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43
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1
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
2
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
4
Aligning employee service recovery performance with brand values : the role of brand-specific leadership
Khanyapuss Punjaisri
;
Evanschitzky, Heiner
;
Rudd, John
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 981-1006
Persistent link: https://www.econbiz.de/10010194421
Saved in:
5
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
6
Securing business-to-business relationships : the impact of switching costs
Blut, Markus
;
Evanschitzky, Heiner
;
Backhaus, Christof
; …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 82-90
Persistent link: https://www.econbiz.de/10011447495
Saved in:
7
Satisfaction with complaint handling : a replication study on its determinants in a business-to-business context
Brock, Christian
;
Blut, Markus
;
Evanschitzky, Heiner
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 319-322
Persistent link: https://www.econbiz.de/10009779946
Saved in:
8
Customer inspiration : conceptualization, scale development, and validation
Böttger, Tim
;
Rudolph, Thomas
;
Evanschitzky, Heiner
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011776901
Saved in:
9
Mood regulation, customer participation, and customer value creation in hospitality services
Taheri, Babak
;
Coelho, Filipe
;
Sousa, Carlos M. P.
; …
- In:
International journal of contemporary hospitality management
29
(
2017
)
12
,
pp. 3063-3081
Persistent link: https://www.econbiz.de/10011804932
Saved in:
10
Antecedents of peripheral services cross-buying behavior
Evanschitzky, Heiner
;
Malhotra, Neeru
;
Wangenheim, …
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 218-224
Persistent link: https://www.econbiz.de/10011698002
Saved in:
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