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~person:"Evanschitzky, Heiner"
~person:"Wong, IpKin Anthony"
~subject:"Customer loyalty"
~subject:"Electronic Commerce"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
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Search: "Customer relationship management"
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Subject
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Customer loyalty
Electronic Commerce
Konsumentenverhalten
Markenimage
Beziehungsmarketing
49
Relationship marketing
49
Consumer behaviour
28
Customer satisfaction
24
Kundenzufriedenheit
24
Dienstleistungsqualität
13
Service quality
13
Brand management
6
Deutschland
6
Gambling
6
Germany
6
Glücksspiel
6
Markenführung
6
Beschwerdemanagement
5
Brand image
5
Complaint management
5
Kundenbindungsprogramm
5
Lieferantenmanagement
5
Loyalty program
5
Supplier relationship management
5
Bundling strategy
4
Customer retention
4
Kundenbindung
4
Leistungsbündel
4
Switching behaviour
4
Switching costs
4
Wechselverhalten
4
loyalty
4
B-to-B-Marketing
3
Business-to-business marketing
3
Customer value
3
Einzelhandel
3
Event marketing
3
Event-Marketing
3
Holiday behaviour
3
Kundenwert
3
Loyalty
3
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1
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Article
29
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28
Aufsatz in Zeitschrift
28
Aufsatz im Buch
1
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1
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English
28
German
1
Author
All
Evanschitzky, Heiner
Wong, IpKin Anthony
Han, Heesup
42
Hollebeek, Linda D.
34
Mattila, Anna S.
30
Verhoef, Peter C.
28
Loureiro, Sandra Maria Correia
25
Kumar, V.
24
Gil Saura, Irene
22
Huber, Frank
21
Rather, Raouf Ahmad
21
Piller, Frank T.
20
Prentice, Catherine
20
Bang, Nguyen
19
Herrmann, Andreas
19
Klaus, Philipp
19
Quach, Sara
19
Bauer, Hans H.
18
Ahn, Jiseon
17
Khan, Imran
17
Kumar, Vikas
17
Neslin, Scott A.
17
Swoboda, Bernhard
17
Usman, Osly
17
Hyun, Sunghyup Sean
16
Mittal, Vikas
16
Schumann, Jan Hendrik
16
So, Kevin Kam Fung
16
Foscht, Thomas
15
Grewal, Dhruv
15
Japutra, Arnold
15
Lemon, Katherine N.
15
Schramm-Klein, Hanna
15
Wangenheim, Florian von
15
Balaji, M. S.
14
Gustafsson, Anders
14
Rahman, Zillur
14
Sesé, F. Javier
14
Sreejesh, S.
14
Das, Gopal
13
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Published in...
All
International journal of hospitality management
5
Journal of business research : JBR
4
Journal of travel and tourism marketing
4
Journal of retailing
2
Journal of service research : JSR
2
Asia Pacific journal of marketing and logistics
1
Electronic retailing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing
1
Marketing letters : a journal of research in marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
29
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29
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1
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
2
How can foodstagramming improve dining outcomes? : a normative focus perspective
Xiong, Xiling
;
Lian, Qi Lilith
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014325592
Saved in:
3
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
4
When festitivity meets heritage site : co-developed experience through the lens of situated cognition
Wen, Huijun
;
Wong, IpKin Anthony
;
Fan, Yulan
;
Leong, …
- In:
Journal of travel and tourism marketing
39
(
2022
)
5
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013483075
Saved in:
5
A multilevel synthesis of subjective and objective measures of foodservices in the experience process
Wen, Huijun
;
Wong, IpKin Anthony
;
Kim, Seongseop
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013328008
Saved in:
6
The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
Saved in:
7
Cocreation of the hospitality brand experience: a triadic interaction model
Lin, Zhiwei
;
Wong, IpKin Anthony
- In:
Journal of vacation marketing
26
(
2020
)
4
,
pp. 412-426
Persistent link: https://www.econbiz.de/10012265226
Saved in:
8
Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan
;
Wong, IpKin Anthony
;
Prentice, Catherine
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
Saved in:
9
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
10
Securing business-to-business relationships : the impact of switching costs
Blut, Markus
;
Evanschitzky, Heiner
;
Backhaus, Christof
; …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 82-90
Persistent link: https://www.econbiz.de/10011447495
Saved in:
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