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~person:"Faßnacht, Martin"
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Consumer behaviour
10
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10
Beziehungsmarketing
3
Internet marketing
3
Online retailing
3
Online-Handel
3
Online-Marketing
3
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Faßnacht, Martin
Han, Heesup
127
Belk, Russell W.
116
Mattila, Anna S.
113
Grunert, Klaus G.
106
Homburg, Christian
103
Huber, Frank
100
Bauer, Hans H.
95
Agarwal, Sumit
94
Wiedmann, Klaus-Peter
90
Phau, Ian
86
Sheth, Jagdish N.
86
Herrmann, Andreas
84
Lusk, Jayson L.
84
Usman, Osly
84
Gierl, Heribert
79
Grewal, Dhruv
79
Foxall, Gordon R.
73
Bagozzi, Richard P.
72
Khare, Arpita
72
Loureiro, Sandra Maria Correia
71
Dwivedi, Yogesh Kumar
70
Septianto, Felix
67
Jang, Soocheong
66
Nayga, Rodolfo M.
66
Walsh, Gianfranco
65
Stavins, Joanna
64
Wansink, Brian
64
Verhoef, Peter C.
63
Paul, Justin
62
Laroche, Michel
61
Sharma, Piyush
59
Woodside, Arch G.
57
Chintagunta, Pradeep K.
56
Janssen, Maarten C. W.
56
Ko, Eunju
55
Pelsmacker, Patrick de
55
Bruhn, Manfred
54
Spiller, Achim
54
Hoffmann, Stefan
53
Hollebeek, Linda D.
53
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International journal of retail & distribution management
2
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Journal für Betriebswirtschaft : management review quarterly
1
Journal of business research : JBR
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Managementorientierte Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
1
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ECONIS (ZBW)
11
USB Cologne (EcoSocSci)
1
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1
Channel-based price differentiation : literature review and empirical consumer research
Unterhuber, Sebastian
-
2015
Persistent link: https://www.econbiz.de/10011552220
Saved in:
2
Combating the negative effects of showrooming : successful salesperson tactics for converting showroomers into buyers
Faßnacht, Martin
;
Beatty, Sharon E.
;
Szajna, Markus
- In:
Journal of business research : JBR
102
(
2019
),
pp. 131-139
Persistent link: https://www.econbiz.de/10012103948
Saved in:
3
Consumer response to online/offline price differentiation
Faßnacht, Martin
;
Unterhuber, Sebastian
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 137-148
Persistent link: https://www.econbiz.de/10011434129
Saved in:
4
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
5
Selling luxury goods online : effects of online accessibility and price display
Kluge, Philipp Nikolaus
;
Faßnacht, Martin
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 1065-1082
Persistent link: https://www.econbiz.de/10011505978
Saved in:
6
Extending downward is not always bad : perent brand evaluations after brand extension to higher and lower price and quality levels
Goetz, Daniela Maria
;
Faßnacht, Martin
;
Rumpf, Katia
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 303-324
Persistent link: https://www.econbiz.de/10010362936
Saved in:
7
Luxury web atmospherics : an examination of homepage design
Kluge, Philipp Nikolaus
;
Königsfeld, Jerome Alexander
; …
- In:
International journal of retail & distribution management
41
(
2013
)
11/12
,
pp. 901-916
Persistent link: https://www.econbiz.de/10010203011
Saved in:
8
Retaining customers with shopping convenience
Benoit, Sabine
;
Faßnacht, Martin
;
Ettinger, Andreas
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
4
,
pp. 313-329
Persistent link: https://www.econbiz.de/10003940837
Saved in:
9
Online grocery shopping : determinants of online impulse buying behavior
Faßnacht, Martin
;
Wriedt, Stefanie
- In:
Das Internet der Zukunft : bewährte Erfolgstreiber und …
,
(pp. 269-283)
.
2011
Persistent link: https://www.econbiz.de/10009241261
Saved in:
10
Loyalty determinants : literature review and development of an integrative model of customer loyalty
Faßnacht, Martin
;
Daus, Philip W.
-
2004
Persistent link: https://www.econbiz.de/10002485261
Saved in:
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