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~person:"Falkenreck, Christine"
~person:"Kumar, V."
~person:"Terho, Harri"
~subject:"Lieferantenmanagement"
~subject:"Relationship marketing"
~subject:"Simulation"
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Search: subject:"B-to-B-Marketing"
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Lieferantenmanagement
Relationship marketing
Simulation
B-to-B-Marketing
25
Business-to-business marketing
25
Beziehungsmarketing
15
Supplier relationship management
12
Selling
9
Verkauf
9
Customer value
8
Kundenwert
8
Marketing management
8
Marketingmanagement
8
Salespeople
5
Verkaufspersonal
5
Finland
4
Finnland
4
Performance measurement
4
Performance-Messung
4
Deutschland
3
Direct marketing
3
Direktmarketing
3
Germany
3
Russia
3
Russland
3
Sales
3
Spain
3
Spanien
3
Australia
2
Australien
2
B2B
2
Betriebliche Wertschöpfung
2
Brand management
2
Business-to-Business-Marketing
2
Corporate reputation
2
Customer satisfaction
2
Firmenimage
2
International marketing
2
Internationales Marketing
2
Internet marketing
2
Kundenzufriedenheit
2
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English
21
Author
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Falkenreck, Christine
Kumar, V.
Terho, Harri
Kleinaltenkamp, Michael
21
Svensson, Göran
20
Kowalkowski, Christian
14
Naudé, Peter
13
Ulaga, Wolfgang
13
Johnston, Wesley J.
10
Sharma, Arun
10
Keränen, Joona
9
Sharma, Piyush
9
Agnihotri, Raj
8
Casidy, Riza
8
Corsaro, Daniela
8
Homburg, Christian
8
Høgevold, Nils M.
8
Jacob, Frank
8
La Rocca, Antonella
8
Rodríguez, Rocío
8
Sridhar, Shrihari
8
Brennan, Ross
7
Grewal, Rajdeep
7
Henneberg, Stephan
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rangarajan, Deva
7
Schmitz, Christian
7
Backhaus, Klaus
6
Christodoulides, George
6
Høgevold, Nils
6
Itani, Omar S.
6
Jalkala, Anne
6
Krafft, Manfred
6
Lindgreen, Adam
6
Nyadzayo, Munyaradzi W.
6
Otero-Neira, Carmen
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Ulkuniemi, Pauliina
6
Voeth, Markus
6
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Industrial marketing management : the international journal for industrial and high-tech firms
9
Contributions to Management Science
2
Journal of marketing research : JMR
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing management : MM
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
MIT sloan management review
1
SpringerLink / Bücher
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
21
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1
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
2
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
3
From managing customers to joint venturing with customers : co-creating service value in the digital age
Falkenreck, Christine
;
Wagner, Ralf
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 643-656
Persistent link: https://www.econbiz.de/10013165201
Saved in:
4
Three ways to sell value in B2B markets
Keränen, Joona
;
Terho, Harri
;
Saurama, Antti
- In:
MIT sloan management review
62
(
2021
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10012643333
Saved in:
5
Engaging a product-focused sales force in solution selling : interplay of individual- and organizational-level conditions
Salonen, Anna
;
Terho, Harri
;
Böhm, Eva
;
Virtanen, Ari
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 139-163
Persistent link: https://www.econbiz.de/10012434091
Saved in:
6
Opportunities for value-based selling in an economic crisis : managerial insights from a firm boundary theory
Keränen, Joona
;
Salonen, Anna
;
Terho, Harri
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 389-395
Persistent link: https://www.econbiz.de/10012285377
Saved in:
7
Advancing social media driven sales research : establishing conceptual foundations for B-to-B social selling
Ancillai, Chiara
;
Terho, Harri
;
Cardinali, Silvio
; …
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 293-308
Persistent link: https://www.econbiz.de/10012128082
Saved in:
8
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
9
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
10
Customer reference marketing : conceptualization, measurement and link to selling performance
Terho, Harri
;
Jalkala, Anne
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 175-186
Persistent link: https://www.econbiz.de/10011738522
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