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~person:"Fam, Kim Shyan"
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Fam, Kim Shyan
Merrilees, Bill
202
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1
In-store marketing : a strategic perspective
Fam, Kim Shyan
;
Merrilees, Bill
;
Richard, James E.
; …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10009153421
Saved in:
2
Retail Promotion Objectives: Evidence from New Zealand, Portugal and Hungary
Fam, Kim Shyan
;
Merrilees, Bill
;
Brito, Pedro
;
Jozsa, Laszlo
- In:
Journal of euro-marketing
11
(
2002
)
4
,
pp. 5-26
Persistent link: https://www.econbiz.de/10007162401
Saved in:
3
What Do Excellent Service Promoters Do Differently?
Fam, Kim Shyan
;
Merrilees, Bill
- In:
The service industries journal
21
(
2001
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10006272602
Saved in:
4
Cultural values and personal selling: A comparison of Australian and Hong Kong retailers' promotion preferences
Fam, Kim Shyan
;
Merrilees, Bill
- In:
International marketing review
15
(
1998
)
4
,
pp. 246-256
Persistent link: https://www.econbiz.de/10006303862
Saved in:
5
Exploring the relevance of strategic promotion management approach among small independent retailers
Fam, Kim Shyan
;
Merrilees, Bill
- In:
International journal of retail & distribution management
26
(
1998
)
9
,
pp. 354-361
Persistent link: https://www.econbiz.de/10006465609
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