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~person:"Farris, Paul W."
~person:"Stuhlfaut, Mark W."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
~type_genre:"Guidebook"
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Advertising industry
5
Werbewirtschaft
5
Corporate culture
3
Creativity
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Kreativität
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USA
3
United States
3
Unternehmenskultur
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Advertising planning
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Advertising effects
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Farris, Paul W.
Stuhlfaut, Mark W.
Koslow, Scott
8
Silk, Alvin J.
8
Windels, Kasey
7
Sasser, Sheila L.
5
Berndt, Ernst R.
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Patwardhan, Padmini
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Roca, David
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Forker, Olan D.
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Knuth, Ingo
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McLeod, Charlotte
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Patwardhan, Hemant
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Waller, David S.
3
West, Douglas C.
3
Wilson, Rick T.
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Ashley, Christy
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Gal-Or, Esther
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Kerr, Gayle
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Ki, Eyun-jung
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International journal of advertising : the quarterly review of marketing communications
2
Advances in marketing and public policy : a research annual
1
Journal of advertising research
1
Journal of marketing communications
1
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ECONIS (ZBW)
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1
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Saved in:
2
A tool for evaluating advertising concepts : desirable characteristics as viewed by creative practitioners
Stuhlfaut, Mark W.
;
Yoo, Chan Yun
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10009723423
Saved in:
3
Measuring the organisational impact on creativity : the creative code intensity scale
Stuhlfaut, Mark W.
;
Windels, Kasey
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 795-818
Persistent link: https://www.econbiz.de/10009674965
Saved in:
4
The creative code : an organisational influence on the creative process in advertising
Stuhlfaut, Mark W.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10009154732
Saved in:
5
Manufacturer advertising and retail gross margins
Albion, Mark S.
- In:
Advances in marketing and public policy : a research annual
1
(
1987
),
pp. 107-136
Persistent link: https://www.econbiz.de/10001101681
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