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~person:"Fatma, Mobin"
~subject:"Beziehungsmarketing"
~subject:"Customer satisfaction"
~subject:"Markenführung"
~subject:"Social web"
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Beziehungsmarketing
Customer satisfaction
Markenführung
Social web
Brand management
9
Consumer behaviour
8
Konsumentenverhalten
8
Relationship marketing
7
Brand
6
Markenartikel
6
Brand image
5
Kundenzufriedenheit
5
Markenimage
5
Brand loyalty
4
Internet marketing
4
Markentreue
4
Online-Marketing
4
Age
2
Age group
2
Altersgruppe
2
Brand experience
2
CSR
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer experience
2
Viral marketing
2
Virales Marketing
2
AR app
1
Affective commitment
1
Affective/calculative commitment
1
Antecedents
1
Attitude
1
Brand engagement
1
Brand identification
1
Brand purchase intentions
1
Brand satisfaction
1
Co-creation
1
Collectivism
1
Confidence
1
Consumer-brand engagement
1
Corporate association
1
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English
9
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Fatma, Mobin
Burmann, Christoph
117
Esch, Franz-Rudolf
105
Baumgarth, Carsten
78
Melewar, T. C.
72
Keller, Kevin Lane
56
Balmer, John M. T.
46
Huber, Frank
43
Ahlert, Dieter
42
De Chernatony, Leslie
41
Meffert, Heribert
41
Bang, Nguyen
38
Bruhn, Manfred
38
Loureiro, Sandra Maria Correia
38
Phau, Ian
36
Merrilees, Bill
35
Foroudi, Pantea
34
Fournier, Susan
33
Bauer, Hans H.
32
Uggla, Henrik
32
Wiedmann, Klaus-Peter
31
Ind, Nicholas
29
Schmidt, Holger J.
29
Romaniuk, Jenni
28
Sattler, Henrik
28
Christodoulides, George
27
Gupta, Suraksha
27
Guzman, Francisco
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Han, Heesup
25
Iglesias, Oriol
25
Kernstock, Joachim
25
Schroeder, Jonathan E.
25
Tomczak, Torsten
25
Veloutsou, Cleopatra
25
Völckner, Franziska
25
Diamantopoulos, Adamantios
24
Park, C. Whan
24
Sarkar, Abhigyan
24
Swoboda, Bernhard
24
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Journal of retailing and consumer services
2
International journal of business excellence
1
International journal of hospitality management
1
Journal of consumer marketing
1
Journal of destination marketing & management
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
9
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
3
Online destination brand experience and authenticity : does individualism-collectivism orientation matter?
Khan, Imran
;
Fatma, Mobin
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588616
Saved in:
4
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
5
Gender, loyalty card membership, age, and critical incident recovery : do they moderate experience-loyalty relationship?
Khan, Imran
;
Fatma, Mobin
;
Shamim, Amjad
;
Joshi, Yatish
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293824
Saved in:
6
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
7
Antecedents and outcomes of brand experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
8
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
9
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
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