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~person:"Ferrell, Odies C."
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Search: subject_exact:"Marketing management"
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Marketing management
13
Marketingmanagement
13
Marketing
7
Corporate Social Responsibility
5
Corporate social responsibility
5
Market research
4
Marktforschung
4
Stakeholder
4
Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Relationship marketing
3
Business ethics
2
Market segmentation
2
Marktsegmentierung
2
Physical distribution
2
Theorie
2
Theory
2
USA
2
Unternehmensethik
2
Vertrieb
2
Advertising
1
B-to-B-Marketing
1
Brand management
1
Business-to-business marketing
1
EU countries
1
EU-Staaten
1
Firm performance
1
Hierarchical linear modeling
1
International marketing
1
Internationales Marketing
1
Internet marketing
1
Markenführung
1
Market orientation
1
Market-driven
1
Marketing strategy
1
Marketing theory
1
Marketingstrategie
1
Marketingtheorie
1
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7
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6
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English
13
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Ferrell, Odies C.
Kotler, Philip
118
Bruhn, Manfred
104
Homburg, Christian
78
Meffert, Heribert
73
Pepels, Werner
57
Keller, Kevin Lane
44
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
38
Kumar, V.
38
Tomczak, Torsten
38
Backhaus, Klaus
36
Esch, Franz-Rudolf
34
Kleinaltenkamp, Michael
33
Wiedmann, Klaus-Peter
33
Bauer, Hans H.
32
Kitchen, Philip J.
31
Albers, Sönke
30
Vrontis, Demetris
29
Piercy, Nigel
28
Kerin, Roger A.
27
Berndt, Ralph
26
Burmann, Christoph
25
Kuß, Alfred
25
Peter, Jerome Paul
25
Diller, Hermann
24
Fritz, Wolfgang
24
O'Cass, Aron
24
Reinecke, Sven
24
Belz, Christian
23
McDonald, Malcolm
23
Melewar, T. C.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
21
Balmer, John M. T.
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Kotabe, Masaaki
21
Morgan, Neil A.
21
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
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AMS review : official publication of the Academy of Marketing Science
1
European management journal
1
Journal of business research : JBR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
13
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1
Perspectives on socially responsible marketing : the chasm widens
Ferrell, Odies C.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 1-6
Persistent link: https://www.econbiz.de/10013401655
Saved in:
2
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
3
Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance
Mena, Jeannette A.
;
Hult, G. Tomas M.
;
Ferrell, Odies C.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 531-543
Persistent link: https://www.econbiz.de/10011980418
Saved in:
4
Is stakeholder orientation relevant for European firms?
Patel, Vijay K.
;
Manley, Scott C.
;
Hair, Joseph F.
; …
- In:
European management journal
34
(
2016
)
6
,
pp. 650-660
Persistent link: https://www.econbiz.de/10011625081
Saved in:
5
Marketing concepts and strategies
Dibb, Sally
;
Simkin, Lyndon
;
Pride, William M.
; …
-
2012
-
6. ed.
Persistent link: https://www.econbiz.de/10009532316
Saved in:
6
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
7
Stakeholder orientation : development and testing of a framework for socially responsible marketing
Maignan, Isabelle
;
Gonzalez-Padron, Tracy L.
;
Hult, G. …
- In:
Journal of strategic marketing
19
(
2011
)
4
,
pp. 313-338
Persistent link: https://www.econbiz.de/10009296547
Saved in:
8
Market-oriented sustainability : a conceptual framework and propositions
Crittenden, Victoria Lynn
;
Crittenden, William F.
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10008909607
Saved in:
9
From market orientation to stakeholder orientation
Ferrell, Odies C.
;
Gonzalez-Padron, Tracy L.
;
Hult, G. …
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 93-96
Persistent link: https://www.econbiz.de/10003979331
Saved in:
10
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
1
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