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~person:"Fetscherin, Marc"
~person:"Guzman, Francisco"
~subject:"Consumer behaviour"
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~subject:"Retail trade"
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Search: subject:"Brand Management"
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| 6 applied filters
Year of publication
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Subject
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Consumer behaviour
Firmenimage
Konsumentenverhalten
Retail trade
Brand management
46
Markenführung
46
Brand image
31
Markenimage
31
Brand
28
Markenartikel
28
Beziehungsmarketing
22
Relationship marketing
22
Brand equity
7
Brand loyalty
7
Markentreue
7
Brand love
6
Emotion
6
Internet marketing
5
Online-Marketing
5
Brand hate
4
Brand relationships
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Personality psychology
4
Persönlichkeitspsychologie
4
Social Web
4
Social web
4
Advertising
3
Advertising effects
3
Branding
3
Customer integration
3
Designation of origin
3
Herkunftsbezeichnung
3
International marketing
3
Internationales Marketing
3
Kundenintegration
3
Luxury goods
3
Luxusgüter
3
Werbewirkung
3
Werbung
3
Anxiety
2
Automotive industry
2
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Online availability
All
Undetermined
25
Type of publication
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Article
30
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
32
Aufsatz in Zeitschrift
32
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
33
Author
All
Fetscherin, Marc
Guzman, Francisco
Melewar, T. C.
38
Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Bang, Nguyen
26
Ko, Eunju
24
Balmer, John M. T.
23
Han, Heesup
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Wiedmann, Klaus-Peter
21
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Swoboda, Bernhard
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Esch, Franz-Rudolf
16
Foroudi, Pantea
16
Khan, Imran
16
Valette-Florence, Pierre
15
Vrontis, Demetris
15
Abratt, Russell
14
De Chernatony, Leslie
14
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Baumgarth, Carsten
13
Christodoulides, George
13
Dens, Nathalie
13
Huber, Frank
13
Park, C. Whan
13
Rahman, Zillur
13
Septianto, Felix
13
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Published in...
All
The journal of product & brand management
12
Journal of business research : JBR
5
The journal of brand management : an international journal
4
The journal of consumer marketing
3
European journal of marketing
1
European journal of marketing : EJM
1
International journal of consumer studies
1
International marketing review
1
Journal of Product and Brand Management Ser.
1
Journal of business strategy
1
Journal of consumer marketing
1
Journal of international consumer marketing
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
33
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
3
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
4
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
5
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
6
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
7
The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid
;
Kiefer, Kip
;
Fetscherin, Marc
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
Saved in:
8
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
9
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
10
How isolation leads to purchasing luxury brands : the moderating effects of COVID-19 anxiety and social capital
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 984-1001
Persistent link: https://www.econbiz.de/10013407586
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