//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Fetscherin, Marc"
~person:"Japutra, Arnold"
~subject:"Brand loyalty"
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~subject:"Retail trade"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Management"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand loyalty
Firmenimage
Konsumentenverhalten
Retail trade
Brand management
41
Markenführung
41
Consumer behaviour
32
Brand image
30
Markenimage
30
Brand
29
Markenartikel
29
Beziehungsmarketing
24
Relationship marketing
24
Customer satisfaction
5
Emotion
5
Kundenzufriedenheit
5
Markentreue
5
Brand attachment
3
Brand hate
3
Brand love
3
Brand relationships
3
Confidence
3
Destination management
3
Destinationsmanagement
3
International marketing
3
Internationales Marketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
Tourism marketing
3
Tourismusmarketing
3
Vertrauen
3
brand loyalty
3
Advertising effects
2
Automotive industry
2
Brand anxiety
2
Brand personality
2
Brand relationship
2
Brand retaliation
2
Branding
2
China
2
Designation of origin
2
Dienstleistungsqualität
2
more ...
less ...
Online availability
All
Undetermined
25
Type of publication
All
Article
31
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
33
Aufsatz in Zeitschrift
33
Collection of articles of several authors
3
Sammelwerk
3
Aufsatzsammlung
1
Language
All
English
34
Author
All
Fetscherin, Marc
Japutra, Arnold
Melewar, T. C.
38
Phau, Ian
32
Loureiro, Sandra Maria Correia
31
Bang, Nguyen
26
Ko, Eunju
24
Balmer, John M. T.
23
Han, Heesup
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Wiedmann, Klaus-Peter
21
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Sarkar, Juhi Gahlot
18
Swoboda, Bernhard
18
Hollebeek, Linda D.
17
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Esch, Franz-Rudolf
16
Foroudi, Pantea
16
Khan, Imran
16
Burmann, Christoph
15
Pelsmacker, Patrick de
15
Abratt, Russell
14
De Chernatony, Leslie
14
Dens, Nathalie
14
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Huber, Frank
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Rahman, Zillur
14
Romaniuk, Jenni
14
Valette-Florence, Pierre
14
Vrontis, Demetris
14
Baumgarth, Carsten
13
Park, C. Whan
13
Septianto, Felix
13
more ...
less ...
Published in...
All
Journal of business research : JBR
6
The journal of product & brand management
4
Journal of strategic marketing
3
The journal of brand management : an international journal
3
European journal of marketing
2
Journal of retailing and consumer services
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of consumer studies
1
International journal of market research
1
International marketing review
1
Journal of business strategy
1
Journal of consumer marketing
1
Journal of international consumer marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
The journal of consumer marketing
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
34
Showing
1
-
10
of
34
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
3
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
4
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
5
The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid
;
Kiefer, Kip
;
Fetscherin, Marc
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
Saved in:
6
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
7
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
8
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
9
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
10
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->