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~person:"Fetscherin, Marc"
~person:"Swoboda, Bernhard"
~subject:"Consumer behaviour"
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~subject:"Retail trade"
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Search: subject:"Brand Management"
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| 6 applied filters
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Subject
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Consumer behaviour
Firmenimage
Konsumentenverhalten
Retail trade
Brand management
43
Markenführung
43
Brand image
21
Markenimage
21
Brand
17
Markenartikel
17
Beziehungsmarketing
14
Relationship marketing
14
Einzelhandel
11
Corporate reputation
7
Internationales Marketing
7
Globalisierung
6
Globalization
6
International marketing
6
Multinationales Unternehmen
6
Deutschland
5
Germany
5
Markenpolitik
5
Transnational corporation
5
Brand loyalty
4
China
4
Emotion
4
Markentreue
4
Welt
4
World
4
Brand hate
3
Brand love
3
Brand relationships
3
Cross-national research
3
Auslandsinvestition
2
Automotive industry
2
Betriebsform
2
Brand architecture
2
Brand relationship
2
Brand retaliation
2
Comparison
2
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Online availability
All
Undetermined
13
Type of publication
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Article
27
Book / Working Paper
6
Type of publication (narrower categories)
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Article in journal
28
Aufsatz in Zeitschrift
28
Hochschulschrift
3
Collection of articles of several authors
2
Sammelwerk
2
Thesis
2
Aufsatz im Buch
1
Book section
1
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Language
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English
29
German
4
Author
All
Fetscherin, Marc
Swoboda, Bernhard
Melewar, T. C.
38
Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Bang, Nguyen
26
Ko, Eunju
24
Balmer, John M. T.
23
Han, Heesup
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Wiedmann, Klaus-Peter
21
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Esch, Franz-Rudolf
16
Foroudi, Pantea
16
Khan, Imran
16
Valette-Florence, Pierre
15
Vrontis, Demetris
15
Abratt, Russell
14
De Chernatony, Leslie
14
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Baumgarth, Carsten
13
Christodoulides, George
13
Dens, Nathalie
13
Huber, Frank
13
Park, C. Whan
13
Rahman, Zillur
13
Septianto, Felix
13
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Institution
All
Springer Fachmedien Wiesbaden
1
Universität Trier
1
Published in...
All
Marketing : ZFP ; journal of research and management
4
The journal of product & brand management
4
Journal of business research : JBR
3
The journal of brand management : an international journal
3
Handel und Internationales Marketing / Retailing and International Marketing
2
Journal of international marketing
2
European journal of marketing
1
European retail research
1
Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
1
HandelsMonitor
1
Handelsforschung
1
Impulse für die Markenforschung und Markenführung
1
International journal of consumer studies
1
International journal of retail & distribution management
1
International marketing review
1
Journal of business strategy
1
Journal of consumer marketing
1
Journal of international consumer marketing
1
Journal of retailing and consumer services
1
Research
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
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ECONIS (ZBW)
33
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1
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10
of
33
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date (oldest first)
1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
3
The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid
;
Kiefer, Kip
;
Fetscherin, Marc
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
Saved in:
4
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
5
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
6
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
7
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
8
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
9
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
10
An inter- and intra-format perspective on transfer and perception of retail formats
Swoboda, Bernhard
;
Morbe, Lukas
;
Dabija, Dan Cristian
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
4
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011780909
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