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~person:"Fetscherin, Marc"
~person:"Tomczak, Torsten"
~person:"Veloutsou, Cleopatra"
~source:"econis"
~subject:"Brand loyalty"
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Brand loyalty
Brand
36
Markenartikel
36
Brand management
29
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29
Consumer behaviour
26
Konsumentenverhalten
26
Beziehungsmarketing
22
Relationship marketing
22
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brand loyalty
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Fetscherin, Marc
Tomczak, Torsten
Veloutsou, Cleopatra
Dawes, John
10
Han, Heesup
6
Khan, Imran
5
Sohail, M. Sadiq
5
Huang, Chao-Chin
4
Silberhorn, Nadja
4
Trinh, Giang
4
Augusto, Mário Gomes
3
Bang, Nguyen
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Fatma, Mobin
3
Huang, Shyh-Ming
3
Japutra, Arnold
3
Khamitov, Mansur
3
Kim, Jinkyung Jenny
3
Kumar, Vikas
3
Leckie, Civilai
3
Liu, Feng
3
Loureiro, Sandra Maria Correia
3
Mathews, Jose
3
Meyer-Waarden, Lars
3
Nandy, Subarna
3
Perloff, Jeffrey M.
3
Rahman, Zillur
3
Ramakrishnan, Ruchika
3
Rita, Paulo
3
Rubio Benito, Natalia
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Sondhi, Neena
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Thomson, Matthew
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Tran, Trang
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3
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3
Abratt, Russell
2
Alnawas, Ibrahim
2
Apriyani, Hanny
2
Astakhova, Marina
2
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The journal of consumer marketing
2
Athens journal of business & economics : AJBE
1
International journal of consumer studies
1
Journal of business research : JBR
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
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2
A systematic literature review of brand commitment : definitions, perspectives and dimensions
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Athens journal of business & economics : AJBE
3
(
2017
)
3
,
pp. 305-332
Persistent link: https://www.econbiz.de/10011722842
Saved in:
3
Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
Saved in:
4
What type of relationship do we have with loved brands?
Fetscherin, Marc
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
Saved in:
5
Special issue: Consumer brand relationships
Fetscherin, Marc
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010410730
Saved in:
6
The impact of sales encounters on brand loyalty
Brexendorf, Tim Oliver
;
Lennerts, Silke
;
Tomczak, Torsten
; …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1148-1155
Persistent link: https://www.econbiz.de/10008696684
Saved in:
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