//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Fetscherin, Marc"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Markenführung
Service quality
Social web
Virales Marketing
Consumer behaviour
18
Konsumentenverhalten
18
Brand
14
Brand management
14
Markenartikel
14
Beziehungsmarketing
12
Markenimage
12
Relationship marketing
12
Emotion
4
Automotive industry
3
Brand hate
3
Brand love
3
Brand loyalty
3
Brand relationships
3
China
3
Kfz-Industrie
3
Markentreue
3
Brand relationship
2
Brand retaliation
2
Designation of origin
2
Herkunftsbezeichnung
2
India
2
Indien
2
Perception
2
USA
2
United States
2
Viral marketing
2
Wahrnehmung
2
Addiction
1
Anxiety
1
Arbeitsgruppe
1
Beschwerdemanagement
1
Bibliography
1
Bibliometrics
1
Bibliometrie
1
Brand addiction
1
Brand avoidance
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
14
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
Article
Conference proceedings
Glossar enthalten
Glossary included
Marktinformation
Umfrage
Aufsatz in Zeitschrift
16
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
16
Author
All
Fetscherin, Marc
Han, Heesup
59
Loureiro, Sandra Maria Correia
42
Mattila, Anna S.
36
Phau, Ian
34
Hollebeek, Linda D.
31
Diamantopoulos, Adamantios
28
Filieri, Raffaele
28
Ko, Eunju
28
Prentice, Catherine
26
Bang, Nguyen
25
Dwivedi, Yogesh Kumar
25
Sarkar, Abhigyan
25
Jang, Soocheong
23
Melewar, T. C.
23
Paul, Justin
23
Sreejesh, S.
23
Balaji, M. S.
22
Japutra, Arnold
22
Guzman, Francisco
21
Park, Jungkun
21
Pelsmacker, Patrick de
21
Septianto, Felix
21
Veloutsou, Cleopatra
21
Bilgihan, Anil
20
Hyun, Sunghyup Sean
20
Quach, Sara
20
Romaniuk, Jenni
20
Dens, Nathalie
19
Hanks, Lydia
19
Wong, IpKin Anthony
19
Wu, Luorong
19
Ahn, Jiseon
18
Flavián Blanco, Carlos
18
Khan, Imran
18
Line, Nathaniel D.
18
Rather, Raouf Ahmad
18
Vrontis, Demetris
18
Ekinci, Yuksel
17
Johnson, Lester W.
17
Law, Chun Hung Roberts
17
more ...
less ...
Published in...
All
The journal of product & brand management
4
The journal of brand management : an international journal
3
Journal of business research : JBR
2
European journal of marketing
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer marketing
1
Journal of international consumer marketing
1
Multinational business review
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
3
The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid
;
Kiefer, Kip
;
Fetscherin, Marc
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
Saved in:
4
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
5
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
6
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
7
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
8
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
9
How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
10
Consumer brand relationships research : a bibliometric citation meta-analysis
Fetscherin, Marc
;
Heinrich, Daniel
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 380-390
Persistent link: https://www.econbiz.de/10010472560
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->