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~person:"Fetscherin, Marc"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Interview"
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Search: subject:"Brand Management"
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Konsumentenverhalten
Marketingmanagement
Brand management
14
Markenführung
14
Brand
13
Markenartikel
13
Consumer behaviour
12
Brand image
11
Markenimage
11
Beziehungsmarketing
10
Relationship marketing
10
Emotion
4
Brand hate
3
Brand love
3
Brand relationships
3
Automotive industry
2
Brand loyalty
2
Brand relationship
2
Brand retaliation
2
China
2
Kfz-Industrie
2
Markentreue
2
Viral marketing
2
Virales Marketing
2
Abroad
1
Addiction
1
Anxiety
1
Auslandsinvestition
1
Beschwerdemanagement
1
Bibliography
1
Bibliometrics
1
Bibliometrie
1
Brand addiction
1
Brand avoidance
1
Brand naming
1
Brand revenge
1
Brand switching
1
Branding
1
CEO appearance
1
CEO branding
1
CEO image
1
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Aufsatz in Zeitschrift
Interview
Article in journal
12
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English
12
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Fetscherin, Marc
Loureiro, Sandra Maria Correia
29
Phau, Ian
26
Ko, Eunju
24
Melewar, T. C.
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
18
Japutra, Arnold
18
Guzman, Francisco
17
Sarkar, Juhi Gahlot
17
Khan, Imran
15
Valette-Florence, Pierre
15
Veloutsou, Cleopatra
15
Ekinci, Yuksel
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Vrontis, Demetris
14
Casidy, Riza
13
Dens, Nathalie
13
Kunkel, Thilo
13
Ahn, Jiseon
12
Foroudi, Pantea
12
Park, Jungkun
12
Rahman, Zillur
12
Sreejesh, S.
12
Abratt, Russell
11
Bagozzi, Richard P.
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Kaufmann, Hans Rüdiger
11
Septianto, Felix
11
Sung, Yongjun
11
Swoboda, Bernhard
11
Šerić, Maja
11
Augusto, Mário Gomes
10
Christodoulides, George
10
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The journal of product & brand management
3
Journal of business research : JBR
2
The journal of brand management : an international journal
2
European journal of marketing
1
International journal of consumer studies
1
Journal of consumer marketing
1
Journal of international consumer marketing
1
The journal of consumer marketing
1
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ECONIS (ZBW)
12
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1
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10
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12
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
3
The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid
;
Kiefer, Kip
;
Fetscherin, Marc
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
Saved in:
4
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
5
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
6
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
7
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
8
How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
9
Consumer brand relationships research : a bibliometric citation meta-analysis
Fetscherin, Marc
;
Heinrich, Daniel
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 380-390
Persistent link: https://www.econbiz.de/10010472560
Saved in:
10
What type of relationship do we have with loved brands?
Fetscherin, Marc
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
Saved in:
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