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~person:"Fetscherin, Marc"
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Brand
17
Markenartikel
17
Brand management
16
Markenführung
16
Consumer behaviour
15
Konsumentenverhalten
15
Beziehungsmarketing
13
Relationship marketing
13
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11
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4
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3
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Fetscherin, Marc
Sattler, Henrik
33
De Chernatony, Leslie
32
Keller, Kevin Lane
31
Burmann, Christoph
27
Esch, Franz-Rudolf
27
Fournier, Susan
27
Bruhn, Manfred
25
Dawes, John
24
Phau, Ian
24
Baumgarth, Carsten
23
Huber, Frank
23
Sarkar, Abhigyan
19
Melewar, T. C.
17
Romaniuk, Jenni
17
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Hruschka, Harald
16
Ko, Eunju
16
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Franses, Philip Hans
15
Kapferer, Jean-Noël
15
King, Stephen
15
Meffert, Heribert
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Ahlert, Dieter
14
Chintagunta, Pradeep K.
14
Khan, Imran
14
Olbrich, Rainer
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Guzman, Francisco
13
Hildebrandt, Lutz
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Veloutsou, Cleopatra
13
Gierl, Heribert
12
Herrmann, Andreas
12
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The journal of product & brand management
4
The journal of brand management : an international journal
3
Journal of business research : JBR
2
Consumer-brand relationships : theory and practice
1
European journal of marketing
1
International journal of consumer studies
1
Journal of business strategy
1
Journal of consumer marketing
1
Journal of international consumer marketing
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The journal of consumer marketing
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ECONIS (ZBW)
17
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1
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17
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
3
The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid
;
Kiefer, Kip
;
Fetscherin, Marc
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
Saved in:
4
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
5
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
6
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
7
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
8
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
9
How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
10
Consumer brand relationships research : a bibliometric citation meta-analysis
Fetscherin, Marc
;
Heinrich, Daniel
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 380-390
Persistent link: https://www.econbiz.de/10010472560
Saved in:
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