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~person:"Filieri, Raffaele"
~person:"Rahman, Zillur"
~subject:"Geschlecht"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Geschlecht
Internet marketing
Consumer behaviour
60
Konsumentenverhalten
60
Social Web
24
Social web
24
Brand management
20
Markenführung
20
Online-Marketing
20
Beziehungsmarketing
17
Relationship marketing
17
Viral marketing
17
Virales Marketing
17
Brand image
13
Markenimage
13
Brand
9
Markenartikel
8
Online retailing
8
Online-Handel
8
Bibliometrics
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Bibliometrie
7
Corporate Social Responsibility
7
Corporate social responsibility
7
Customer integration
7
Customer satisfaction
7
Dienstleistungsqualität
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Innovation adoption
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Innovationsakzeptanz
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Kundenintegration
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Kundenzufriedenheit
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Service quality
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Confidence
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Vertrauen
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CSR
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Article
22
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Article in journal
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22
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English
22
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Filieri, Raffaele
Rahman, Zillur
Mattila, Anna S.
14
Ko, Eunju
12
Dwivedi, Yogesh Kumar
11
Law, Chun Hung Roberts
11
Rita, Paulo
10
Akram, Umair
9
Ghose, Anindya
9
Hollebeek, Linda D.
9
Liébana-Cabanillas, Francisco
9
Pauwels, Koen
9
Wu, Luorong
9
Dens, Nathalie
8
Kannan, P. K.
8
Okumus, Fevzi
8
Pelsmacker, Patrick de
8
Sreejesh, S.
8
Urban, Glen L.
8
Bellman, Steven
7
Bigné Alcañiz, J. Enrique
7
Chan, Kara
7
Grewal, Dhruv
7
Han, Heesup
7
Hauser, John R.
7
Hudders, Liselot
7
Jang, Soocheong
7
Khan, Imran
7
Liberali, Guilherme
7
Loureiro, Sandra Maria Correia
7
Michaelidou, Nina
7
Nusair, Khaldoon
7
Phua, Joe
7
Quach, Sara
7
Reijmersdal, Eva A. van
7
Vashisht, Devika
7
Wilbur, Kenneth C.
7
Workman, Jane E.
7
Yoon, Hye Jin
7
Ahuja, Vandana
6
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Journal of business research : JBR
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
International journal of retail & distribution management
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of internet commerce
1
Journal of retailing and consumer services
1
Management decision : MD
1
Marketing intelligence & planning
1
Psychology & marketing
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
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The journal of brand management : an international journal
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ECONIS (ZBW)
22
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22
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1
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
2
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
3
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
4
Social media interactions, purchase intention, and behavioural engagement : the mediating role of source and content factors
Onofrei, George
;
Filieri, Raffaele
;
Kennedy, Lorraine
- In:
Journal of business research : JBR
142
(
2022
),
pp. 100-112
Persistent link: https://www.econbiz.de/10013168112
Saved in:
5
Assessing the relationship between gamified advertising and in-app purchases : a consumers' benefits-based perspective
Rialti, Riccardo
;
Filieri, Raffaele
;
Zollo, Lamberto
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 868-891
Persistent link: https://www.econbiz.de/10013209446
Saved in:
6
Extremely negative ratings and online consumer review helpfulness : the moderating role of product quality signals
Filieri, Raffaele
;
Raguseo, Elisabetta
;
Vitari, Claudio
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 699-717
Persistent link: https://www.econbiz.de/10012492573
Saved in:
7
The role of visual cues in eWOM on consumers’ behavioral intention and decisions
Filieri, Raffaele
;
Lin, Zhibin
;
Pino, Giovanni
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 663-675
Persistent link: https://www.econbiz.de/10012647992
Saved in:
8
Customers' motivation to engage with luxury brands on social media
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
112
(
2020
),
pp. 223-235
Persistent link: https://www.econbiz.de/10012230580
Saved in:
9
Managing the product-harm crisis in the digital era : the role of consumer online brand community engagement
Yuan, Denghua
;
Lin, Zhibin
;
Filieri, Raffaele
;
Liu, Ran
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 38-47
Persistent link: https://www.econbiz.de/10012270822
Saved in:
10
Unpacking the relationship between social media marketing and brand equity : the mediating role of consumers' benefits and experience
Zollo, Lamberto
;
Filieri, Raffaele
;
Rialti, Riccardo
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 256-267
Persistent link: https://www.econbiz.de/10012285993
Saved in:
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