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~person:"Filieri, Raffaele"
~subject:"Deutschland"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Deutschland
Online-Marketing
Social Web
21
Social web
21
Consumer behaviour
19
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19
Internet marketing
13
Viral marketing
9
Virales Marketing
9
Brand management
6
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Aufsatz in Zeitschrift
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Filieri, Raffaele
Law, Chun Hung Roberts
19
Nierhaus, Wolfgang
19
Rita, Paulo
16
Dwivedi, Yogesh Kumar
14
Meister, Wolfgang
14
Lahmann, Herbert
13
Loureiro, Sandra Maria Correia
13
Harrigan, Paul
12
Hoffmann, Dieter
11
Bigné Alcañiz, J. Enrique
10
Kumar, Vikas
10
Langmantel, Erich
10
Maennig, Wolfgang
10
Spiller, Achim
10
Wirtz, Bernd W.
10
Wollmershäuser, Timo
10
Ahuja, Vandana
9
Fogel, Joshua
9
Henzel, Steffen
9
Okumus, Fevzi
9
Ruschinski, Monika
9
Schweidel, David A.
9
Wagner, Joachim
9
Akram, Umair
8
Belitz, Heike
8
Bilgihan, Anil
8
Hennig-Thurau, Thorsten
8
Hollebeek, Linda D.
8
Hülsewig, Oliver
8
Karjaluoto, Heikki
8
Moro, Sérgio
8
Pitt, Leyland F.
8
Schivinski, Bruno
8
Tan, Yong
8
Thaichon, Park
8
Urban, Glen L.
8
Brautzsch, Hans-Ulrich
7
Fahlbusch, Markus
7
Fan, Weiguo
7
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Journal of business research : JBR
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Psychology & marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
13
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1
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
2
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
3
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
4
Social media interactions, purchase intention, and behavioural engagement : the mediating role of source and content factors
Onofrei, George
;
Filieri, Raffaele
;
Kennedy, Lorraine
- In:
Journal of business research : JBR
142
(
2022
),
pp. 100-112
Persistent link: https://www.econbiz.de/10013168112
Saved in:
5
Extremely negative ratings and online consumer review helpfulness : the moderating role of product quality signals
Filieri, Raffaele
;
Raguseo, Elisabetta
;
Vitari, Claudio
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 699-717
Persistent link: https://www.econbiz.de/10012492573
Saved in:
6
#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram
Filieri, Raffaele
;
Yen, Dorothy A.
;
Yu, Qionglei
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
Saved in:
7
The role of visual cues in eWOM on consumers’ behavioral intention and decisions
Filieri, Raffaele
;
Lin, Zhibin
;
Pino, Giovanni
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 663-675
Persistent link: https://www.econbiz.de/10012647992
Saved in:
8
Customers' motivation to engage with luxury brands on social media
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
112
(
2020
),
pp. 223-235
Persistent link: https://www.econbiz.de/10012230580
Saved in:
9
Managing the product-harm crisis in the digital era : the role of consumer online brand community engagement
Yuan, Denghua
;
Lin, Zhibin
;
Filieri, Raffaele
;
Liu, Ran
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 38-47
Persistent link: https://www.econbiz.de/10012270822
Saved in:
10
Unpacking the relationship between social media marketing and brand equity : the mediating role of consumers' benefits and experience
Zollo, Lamberto
;
Filieri, Raffaele
;
Rialti, Riccardo
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 256-267
Persistent link: https://www.econbiz.de/10012285993
Saved in:
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