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~person:"Filieri, Raffaele"
~subject:"Luxury brands"
~subject:"Social Web"
~type:"article"
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Luxury brands
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Social web
21
Consumer behaviour
19
Konsumentenverhalten
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Internet marketing
13
Online-Marketing
13
Viral marketing
9
Virales Marketing
9
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6
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4
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4
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Filieri, Raffaele
Dwivedi, Yogesh Kumar
28
Füller, Johann
28
Law, Chun Hung Roberts
23
Hajli, Nick
22
Loureiro, Sandra Maria Correia
21
Flavián Blanco, Carlos
19
Rita, Paulo
19
Harrigan, Paul
18
Pitt, Leyland F.
18
Agnihotri, Raj
17
Qiu, Liangfei
17
Laurell, Christofer
16
Tan, Yong
16
Whinston, Andrew B.
16
Bigné Alcañiz, J. Enrique
15
Dennis, Alan
15
Hollebeek, Linda D.
15
Ozuem, Wilson
15
Vrontis, Demetris
15
Casaló, Luis V.
14
Dhir, Amandeep
14
Haenlein, Michael
14
Hinz, Oliver
14
Leimeister, Jan Marco
14
Möslein, Kathrin
14
Rana, Nripendra P.
14
Ruyter, Ko de
14
Stephen, Andrew T.
14
Wirtz, Bernd W.
14
Akram, Umair
13
Etter, Michael
13
Krcmar, Helmut
13
Luo, Xin
13
Sandström, Christian
13
Saxton, Gregory D.
13
Thaichon, Park
13
Constantinides, Efthymios
12
Kane, Gerald C.
12
Ko, Eunju
12
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Journal of business research : JBR
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
Tourism management : research, policies, practice
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
21
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
3
Pictures of a crisis : destination marketing organizations' Instagram communication before and during a global health crisis
Mele, Emanuele
;
Filieri, Raffaele
;
De Carlo, Manuela
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303709
Saved in:
4
"I love it" versus "i recommend it" : the impact of implicit and explicit endorsement styles on electronic word-of-mouth persuasiveness
Liao, Junyun
;
He, Siying
;
Feng, Wenting
;
Filieri, Raffaele
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 779-795
Persistent link: https://www.econbiz.de/10014582391
Saved in:
5
Impact of brand community supportive climates on consumer-to-consumer helping behavior
Liao, Junyun
;
Wang, Wei
;
Du, Peng
;
Filieri, Raffaele
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 434-452
Persistent link: https://www.econbiz.de/10014313461
Saved in:
6
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
7
Electronic word-of-mouth from video bloggers : the role of content quality and source homophily across hedonic and utilitarian products
Filieri, Raffaele
;
Acikgoz, Fulya
;
Du, Hao
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294781
Saved in:
8
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
9
Social media interactions, purchase intention, and behavioural engagement : the mediating role of source and content factors
Onofrei, George
;
Filieri, Raffaele
;
Kennedy, Lorraine
- In:
Journal of business research : JBR
142
(
2022
),
pp. 100-112
Persistent link: https://www.econbiz.de/10013168112
Saved in:
10
Eliciting positive emotion through strategic responses to COVID-19 crisis : evidence from the tourism sector
Li, Shuyang
;
Wang, Yichuan
;
Filieri, Raffaele
;
Zhu, Yuzhen
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013326616
Saved in:
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