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~person:"Filieri, Raffaele"
~subject:"Preismanagement"
~subject:"Social Web"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Preismanagement
Social Web
Consumer behaviour
31
Konsumentenverhalten
31
Social web
19
Viral marketing
14
Virales Marketing
14
Internet marketing
13
Online-Marketing
13
Brand management
8
Markenführung
8
Brand image
6
Markenimage
6
Beziehungsmarketing
5
Online retailing
5
Online-Handel
5
Relationship marketing
5
Dienstleistungsqualität
4
Information behaviour
4
Informationsverhalten
4
Service quality
4
Advertising effects
3
Brand
3
China
3
Confidence
3
Customer satisfaction
3
Electronic word of mouth
3
Emotion
3
Kundenzufriedenheit
3
Luxury goods
3
Luxusgüter
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Markenartikel
3
Motivation
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Social media
3
Utilitarianism
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Utilitarismus
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19
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Filieri, Raffaele
Dwivedi, Yogesh Kumar
14
Hollebeek, Linda D.
14
Flavián Blanco, Carlos
13
Grewal, Dhruv
13
Loureiro, Sandra Maria Correia
13
Mattila, Anna S.
13
Monroe, Kent B.
13
Spann, Martin
12
Rita, Paulo
11
Casaló, Luis V.
10
Kukar-Kinney, Monika
10
Law, Chun Hung Roberts
10
Roth, Stefan
10
Füller, Johann
9
Herrmann, Andreas
9
Ko, Eunju
9
Roy, Rajat
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Chen, Ying-Ju
8
Coulter, Keith S.
8
Diller, Hermann
8
Hajli, Nick
8
Harrigan, Paul
8
Janssen, Maarten C. W.
8
Pandey, Neeraj
8
Rather, Raouf Ahmad
8
Shapiro, Stephen L.
8
Tan, Yong
8
Wallace, Elaine
8
Bambauer-Sachse, Silke
7
Barone, Michael J.
7
Bilgihan, Anil
7
Chen, Haipeng
7
Hennig-Thurau, Thorsten
7
Jiang, Baojun
7
Kumar, Jitender
7
Kumar, Vikas
7
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Journal of business research : JBR
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
Tourism management : research, policies, practice
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
19
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
3
"I love it" versus "i recommend it" : the impact of implicit and explicit endorsement styles on electronic word-of-mouth persuasiveness
Liao, Junyun
;
He, Siying
;
Feng, Wenting
;
Filieri, Raffaele
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 779-795
Persistent link: https://www.econbiz.de/10014582391
Saved in:
4
Impact of brand community supportive climates on consumer-to-consumer helping behavior
Liao, Junyun
;
Wang, Wei
;
Du, Peng
;
Filieri, Raffaele
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 434-452
Persistent link: https://www.econbiz.de/10014313461
Saved in:
5
Electronic word-of-mouth from video bloggers : the role of content quality and source homophily across hedonic and utilitarian products
Filieri, Raffaele
;
Acikgoz, Fulya
;
Du, Hao
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294781
Saved in:
6
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
7
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
8
Social media interactions, purchase intention, and behavioural engagement : the mediating role of source and content factors
Onofrei, George
;
Filieri, Raffaele
;
Kennedy, Lorraine
- In:
Journal of business research : JBR
142
(
2022
),
pp. 100-112
Persistent link: https://www.econbiz.de/10013168112
Saved in:
9
"You post, I travel" : bloggers' credibility, digital engagement, and travelers' behavioral intention : the mediating role of hedonic and utilitarian motivations
Mainolfi, Giada
;
Lo Presti, Letizia
;
Marino, Vittoria
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 1022-1034
Persistent link: https://www.econbiz.de/10013186905
Saved in:
10
Eliciting positive emotion through strategic responses to COVID-19 crisis : evidence from the tourism sector
Li, Shuyang
;
Wang, Yichuan
;
Filieri, Raffaele
;
Zhu, Yuzhen
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013326616
Saved in:
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