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~person:"Flavián Blanco, Carlos"
~person:"Hinz, Oliver"
~subject:"Deutschland"
~subject:"Social Web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Government document"
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Deutschland
Social Web
Social web
28
Consumer behaviour
23
Konsumentenverhalten
23
Viral marketing
9
Virales Marketing
9
Virtual reality
9
Virtuelle Realität
9
Internet marketing
8
Online-Marketing
8
Beziehungsmarketing
5
Online retailing
5
Online-Handel
5
Relationship marketing
5
Social network
5
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5
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4
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4
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4
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3
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Aufsatz in Zeitschrift
Government document
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28
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1
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English
28
Author
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Flavián Blanco, Carlos
Hinz, Oliver
Dwivedi, Yogesh Kumar
27
Law, Chun Hung Roberts
24
Loureiro, Sandra Maria Correia
22
Filieri, Raffaele
21
Füller, Johann
21
Hajli, Nick
19
Harrigan, Paul
19
Nierhaus, Wolfgang
19
Pitt, Leyland F.
19
Rita, Paulo
19
Agnihotri, Raj
17
Qiu, Liangfei
17
Tan, Yong
16
Bigné Alcañiz, J. Enrique
15
Dennis, Alan
15
Laurell, Christofer
15
Whinston, Andrew B.
15
Dhir, Amandeep
14
Haenlein, Michael
14
Meister, Wolfgang
14
Ruyter, Ko de
14
Vrontis, Demetris
14
Akram, Umair
13
Casaló, Luis V.
13
Hollebeek, Linda D.
13
Lahmann, Herbert
13
Rana, Nripendra P.
13
Stephen, Andrew T.
13
Thaichon, Park
13
Hennig-Thurau, Thorsten
12
Kane, Gerald C.
12
Lu, Yaobin
12
Luo, Xin
12
Sandström, Christian
12
Saxton, Gregory D.
12
Wirtz, Bernd W.
12
Berthon, Pierre R.
11
Etter, Michael
11
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Journal of business research : JBR
9
Information systems research : ISR
3
Psychology & marketing
3
Journal of marketing communications
2
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
MIS quarterly
1
Schmalenbach business review : sbr
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
28
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28
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio
;
Orús, Carlos
;
Flavián …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
Saved in:
3
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
4
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
5
The effects of advertisement disclosure on heavy and light Instagram users
Saternus, Zofia
;
Weber, Patrick
;
Hinz, Oliver
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1351-1372
Persistent link: https://www.econbiz.de/10013463439
Saved in:
6
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Saved in:
7
Inferring opinion leadership from digital footprints
Jansen, Nora
;
Hinz, Oliver
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1123-1137
Persistent link: https://www.econbiz.de/10013194342
Saved in:
8
Social capital accumulation through social media networks : evidence from a randomized field experiment and individual-level panel data
Weiler, Michael
;
Stolz, Simon
;
Lanz, Andreas U.
; …
- In:
MIS quarterly
46
(
2022
)
2
,
pp. 771-812
Persistent link: https://www.econbiz.de/10013286499
Saved in:
9
Second screening : the influence of concurrent TV consumption on online shopping behavior
Hinz, Oliver
;
Hill, Shawndra
;
Sharma, Amit
- In:
Information systems research : ISR
33
(
2022
)
3
,
pp. 809-823
Persistent link: https://www.econbiz.de/10013373568
Saved in:
10
The impact of virtual, augmented and mixed reality technologies on the customer experience
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 547-560
Persistent link: https://www.econbiz.de/10012024008
Saved in:
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