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~person:"Flavián Blanco, Carlos"
~person:"Ruschinski, Monika"
~person:"Wicker, Pamela"
~subject:"Big data"
~subject:"Consumer behaviour"
~subject:"Deutschland"
~type_genre:"Aufsatz in Zeitschrift"
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Flavián Blanco, Carlos
Ruschinski, Monika
Wicker, Pamela
Laroche, Michel
20
Filieri, Raffaele
19
Nierhaus, Wolfgang
19
Dwivedi, Yogesh Kumar
16
Loureiro, Sandra Maria Correia
16
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14
Hollebeek, Linda D.
13
Lahmann, Herbert
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Rita, Paulo
13
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12
Law, Chun Hung Roberts
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Maennig, Wolfgang
12
Akram, Umair
11
Belk, Russell W.
11
Bigné Alcañiz, J. Enrique
11
Casaló, Luis V.
11
Hoffmann, Dieter
11
Ko, Eunju
11
Quach, Sara
11
Rana, Nripendra P.
11
Cleveland, Mark
10
Funk, Daniel C.
10
Füller, Johann
10
Ko, Yong Jae
10
Langmantel, Erich
10
Spiller, Achim
10
Veloutsou, Cleopatra
10
Wollmershäuser, Timo
10
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9
Henzel, Steffen
9
McLean, Graeme J.
9
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9
Thaichon, Park
9
Wagner, Joachim
9
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8
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6
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2
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1
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ECONIS (ZBW)
32
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
3
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
4
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Saved in:
5
The impact of virtual, augmented and mixed reality technologies on the customer experience
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 547-560
Persistent link: https://www.econbiz.de/10012024008
Saved in:
6
Dealing with statistical significance in big data : the social media value of game outcomes in professional football
Weimar, Daniel
;
Schoebbing, Brian P.
;
Wicker, Pamela
- In:
Journal of sport management : the official journal of …
35
(
2021
)
3
,
pp. 266-277
Persistent link: https://www.econbiz.de/10012658732
Saved in:
7
Impacts of technological embodiment through virtual reality on potential guests' emotions and engagement
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of hospitality marketing & management
30
(
2021
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012423251
Saved in:
8
Be creative, my friend! : engaging users on Instagram by promoting positive emotions
Casaló, Luis V.
;
Flavián Blanco, Carlos
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 416-425
Persistent link: https://www.econbiz.de/10012544844
Saved in:
9
Enhancing the customer experience with virtual and augmented reality : the impact of content and device type
Orús, Carlos
;
Ibáñez-Sánchez, Sergio
;
Flavián …
- In:
International journal of hospitality management
98
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013198479
Saved in:
10
Consumer empowerment in interactive advertising and eWOM consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
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